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Pepsi Brand Changes/History

  • Where it all started

    Bradham's Drug Store was where the popular Pepsi-Cola brand was made
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    Creation of Pepsi

    "Brad's Drink," created in 1893, and was invented by Caleb Davis Bradham
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    Pepsi First Made

    Pepsi was first introduced in 1893, and was originally called "Brad's Drink,"
  • First Logo

    First Logo

    The very first logo for Brad's Drink
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    Name Change

    The name was then changed to "Pepsi-Cola," believing to be a healthy cola for aiding in digestion
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    Renamed

    Brad's Drink was renamed to "Pepsi-Cola," believing to be a healthy cola to help with digestion. Pepsi's theme line is "Exhilarating, Invigorating, Aids Digestion."
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    More Changes/Bottling

    Bradham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse; he sells 7,968 gallons of syrup in the first year of operation.
    Exhilarating, Invigorating, Aids Digestion."
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    Purchases

    Bradham purchases a building in New Bern, known as the "Bishop Factory." Sales had increased to 19,848 gallons of Pepsi-Cola.As it's also etablished in many states including North Carolina.
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    Bottling

    Bradham moves the bottling process of Pepsi-Cola to a building in New Bern known as the "Bishop Factory." Sales had increased, and many states established this drink, including North Carolina
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    Another logo change

    It's logo changes again in 1906 ever since it's very first design in 1898.
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    Delivery

    Pepsi-Cola becomes one of the first companies to modernize delivery from horse drawn carts to motor vehicles.
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    Theme Line

    Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you."
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    Bankrupt

    Pepsi-Cola Company is declared bankrupt and its assets are sold to a North Carolina concern, Craven Holding Corporation, for $30,000.
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    New Pepsi

    Introduces Diet Pepsi
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    Public Company

    Pepsi Bottling Group, Inc. (PBG) becomes a publicly traded company
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    New brand

    Introduces new brand Pepsi EDGE, with the same taste but half the sugar, carbs and calories of normal colas.
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    Gift

    Pepsi announced that customers would be able to buy a complete stranger a soda at a new "social" vending machine, and even record a video that the stranger would see when they pick up the gift.
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    Teaming up

    Pepsi teams up with YouTube to produce its first daily entertainment show called Poptub. This show deals with pop culture, internet viral videos, and celebrity gossip.

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