Nikevsunderarmour2

Nike vs. Under Armour

By facebooker_1324549284
  • Blue Ribbon Sports was formed

    Blue Ribbon Sports was formed

    In 1950's Bill Bowerman was a track and field coach at University of Oregon who experimented with innovations in running shoes
    Phil Knight was a middle-distance runner at University of Oregon, and a graduate of Stanford University with a finance MBA who persuaded Tiger shoes to him him a distributor of their running shoes in the USA.
    Bowerman and Knight partnered up on a handshake agreement, contributing $500 each, to purchase an order of 300 pair of Tiger shoes to experiment with.
  • Swoosh first appears

    Swoosh first appears

    Swoosh introduced on a football/soccer cleat called the Nike
  • Waffle Trainer is introduced

    Waffle Trainer is introduced

    Becomes best-selling training shoe in USA
  • "There is no finish line"

    "There is no finish line"

    Print ad introduces the tag line
  • Launch of Nike Air technology

    Launch of Nike Air technology

    Patented by inventor M. Frank Rudy.
    Technology introduced in the Tailwind running shoe - plastic membranes are inserted into the sole of running shoes to provide cushioning.
  • Nike completes IPO of 2,377,000 shares

    Nike completes IPO of 2,377,000 shares

  • BRS merges into Nike, Inc.

    BRS merges into Nike, Inc.

  • Nike signs Michael Jordan to endorsement contract!

    Nike signs Michael Jordan to endorsement contract!

    First model of his signature shoe - the Air Jordan - is originally baneed by NBA.
  • Corporate revenues surpass $1 billiion

    Corporate revenues surpass $1 billiion

  • "Just do it"

    "Just do it"

    Famous tagline "Just do it" introduced at the suggestion of a 4th grader, Tiffeny Speir for Urban Park Elementary School in Dallas, TX.
  • Advertiser of the Year

    Advertiser of the Year

    Nike wins Advertiser of the Year at Cannes Advertising Festival
  • Nike signs Tiger Woods

    Nike signs Tiger Woods

  • Designed first UnderArmour HeatGear t-shirt

    Designed first UnderArmour HeatGear t-shirt

    T-shirt engineered with moisture-wicking performance fibers - helps keep athletes cool, dry and light.
  • Under Armour idea developed by Kevin Plank

    Under Armour idea developed by Kevin Plank

    Kevin Plan, 23-year old former University of Maryland football star hated having to constantly change his cotton t-shirts. Determined to find a solution.
  • $17,000 in sales first year selling product out of trunk of car

    $17,000 in sales first year selling product out of trunk of car

  • Under Armour introduced ColdGear fabric and AllSeasonGear

    Under Armour introduced ColdGear fabric and AllSeasonGear

    ColdGear keeps athletes warm, dry and light in cold conditions.
    AllSeasonGear keeps athletes comfortable between the extremes.
  • New headquarters in Baltimore

    New headquarters in Baltimore

    Outgrew grandma's basement and moved to new headquarters and warehouse in Baltimore.
  • Bought first print ad in ESPN Magazine = $750,000 increase in sales

    Bought first print ad in ESPN Magazine = $750,000 increase in sales

    Leveraged the exposure from Any Given Sunday and bought print ad.
  • Under Armour featured in movie "Any Given Sunday"

    Under Armour featured in movie "Any Given Sunday"

    In the movie, the football team wears Under Armour apparel.
  • Nike Shox cushioning/support system introduced

    Nike Shox cushioning/support system introduced

  • Nike purchases Hurley International

    Nike purchases Hurley International

    Nike purchases Hurley International - an action sports clothing company.
  • Protect this House commercial

    Protect this House commercial

    Protect this House commercial Commercial established Under Armour brand as the authentic voice for the next generation. Featured University of Maryland Eric "Big E" Ogbogu.
  • Under Armour launched women's line.

    Under Armour launched women's line.

  • Nike signs endorsement contract with LeBron James for $87 million

    Nike signs endorsement contract with LeBron James for $87 million

  • Nike acquires Converse

    Nike acquires Converse

    Nike acquires one-bankrupt rival Converse for $305 million.
  • Under Armour launched boys and girls line, as well as Outdoor athletes

    Under Armour launched boys and girls line, as well as Outdoor athletes

  • Nike annual revenue of $13.74 billion

    Nike annual revenue of $13.74 billion

  • Under Armour introduced their Golf line

    Under Armour introduced their Golf line

  • Under Armour went public. Ended year with $281 million in revenue

    Under Armour went public. Ended year with $281 million in revenue

    Became the first U.S. based IPO in five years to double on its first day of trading!
  • Nike and Apple release Nike+iPod sports kit

    Nike and Apple release Nike+iPod sports kit

    Allows runners to log and monitor their runs via iTunes and the Nike+ website
  • UA introduced Click-Clack line of football cleats

    UA introduced Click-Clack line of football cleats

    Captured 23% share of the market in the first year. Expanded cleat business to include baseball, softball and lacrosse cleats.
  • Revealed line of performance trainers

    Revealed line of performance trainers

    Marked their official entry into the athletic footwear market
  • Nike introduces Flywire and Lunarlite Foam materials

    Nike introduces Flywire and Lunarlite Foam materials

    Flywire: technology made up of thin wires of vectran fibers, 5 times stronger than steel and never lose strength.
    Lunar Foam: material developed by NASA providing excellent shock absorption and great feel with minimum weight.
  • Opened new European headquarters in Amsterdam and built first branded-retail store in Annapolis, MD

    Opened new European headquarters in Amsterdam and built first branded-retail store in Annapolis, MD

  • Expanded roster of athletes: Michael Phelps, Tom Brady, Sloane Stephens

    Expanded roster of athletes: Michael Phelps, Tom Brady, Sloane Stephens

  • Exceeded $1 billion in annual revenue!

    Exceeded $1 billion in annual revenue!

    Almost quadrupled revenues in five years!
  • Under Armour opened first brand store in China

    Under Armour opened first brand store in China

  • Revenues of $25 billion

    Revenues of $25 billion

  • Ended year with revenues of $2.33 billion

    Ended year with revenues of $2.33 billion

  • 2015 Revenue Target of $28-30 billion

    2015 Revenue Target of $28-30 billion

    New target announced in June 2011; up from $27 billion target announced in 2010.