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nike was born in oregon
In 1950 nike was created by two men. Bill Bowerman and phil knight. He persuaded the manufacturer of Tiger shoes to make Knight a distributor of Tiger running shoes in the United States. When the first set of sample shoes arrived, Knight sent several pairs to Bowerman. Bowerman offered to become his partner, and to provide his footwear design ideas to Tiger. -
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nike life
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Founded on partnership, $500 and mutual trust
Knight sold the shoes out of the trunk of his car. while Bowerman began ripping apart Tiger shoes to see how he could make them lighter and better, and enlisted his University of Oregon runners to wear his creations. In essence, the foundation for what would become Nike had been established.unfortunatly both Bowermam and knioght had full time jobs, so they needed someone to manage the growing buisness of Blue Rib. -
The birth of the Nike, and the company
He established a mail-order system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.
Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being an athletic footwear to their own buisness -
A decade of transition
Thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. at this time it became a publicly traded company. -
a change
Phil Knight stepped down as president for more than a year in 1983-1984, although he remained the chairman of the board and CEO. -
celebritys help endorse
the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line. -
high point
In 1987, Nike readied a major product and marketing campaign designed to regain the industry lead and differinitiate Nike from its competitors. The focal point was the Air Max, the first Nike footwear to feature Nike Air bags that were visible. -
nikes rise to fame
Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader, the first and only time a company in the athletic footwear/apparel industry has accomplished such a feat. Nike has never relinquished that position again. -
Nike extends its reach
Nike entered the 1990s by opening its beautiful world headquarters in suburban Portland, Oregon. Nike had designed footwear and apparel for golf and soccer for a number of years.. In 1994, Nike signed several individulas from the World Cup-winning Brazilian National Team. In 1995, Nike signed the entire team, and began designing the team’s distinctive uniform. Nike also signed the US soccer teams -
Leading a new generation
“Secret Tournament” campaign was Nike’s first truly integrated, global marketing effort.“Secret Tournament” used advertising, the Internet and consumer events to create excitement for Nike’s soccer products and athletes. -
a word from NIKE's president
President and CEO Mark Parker said: “At NIKE, Inc. we run a complete offense, and it’s based on a core commitment to innovation. That’s how we stay opportunistic, serve the athlete, reward our shareholders, and continue to lead our industry.”
