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location
The company is headquartered near Beaverton, Oregon, -
small begging
phil knightThe Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. -
Reasons for starting
bill bowermanNike was started for two main reasons, Bill Bowerman's quest for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. -
Just do it
Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" -
new nike
By the late '70s, Blue Ribbon Sports officially became Nike and went from $10 million to $270 million in sales. -
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TV
Nike aired its first national television ads, -
Air
The first Air Jordan shoe was released in 1985. -
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nike bauer
Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. -
sales
Expecting $8 billion sales in 1997, Nike has targeted $12 billion in sales by the year 2000. -
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cricket
cricketNike was the official kit sponsor for the Indian cricket team for five years, -
XX3
XX3Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. -
enironment
One campaign that Nike began for Earth Day was a commercial that featured basketball star Steve Nash -
6.0
The company rolled out a new campaign called "Nike 6.0" that was aimed at extreme sport athletes -
today
Nike today is a multimillion dollar industry, that helps athletes do what they love to do. By using new technology.
