NIKE

Timeline created by 16devereauxc
  • founded

    founded
    wikiThe company was founded as Blue Ribbon Sports.
  • SWOOSH

    SWOOSH
    caroline davidsonthe nike swoosh logo was created by Caroline Davidson.
  • first shoe

    first shoe
    first shoethe first shoe was made in the spring and sold for $35.00
  • small begging

    small begging
    phil knightThe Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car.
  • Reasons for starting

    Reasons for starting
    bill bowermanNike was started for two main reasons, Bill Bowerman's quest for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics.
  • Just do it

    Just do it
    Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it"
  • new nike

    new nike
    By the late '70s, Blue Ribbon Sports officially became Nike and went from $10 million to $270 million in sales.
  • market

    market
    marketNike had attained a 50% market share in the U.S. athletic shoe market,
  • TV

    TV
    Nike aired its first national television ads,
  • Air

    Air
    The first Air Jordan shoe was released in 1985.
  • sales

    sales
    Expecting $8 billion sales in 1997, Nike has targeted $12 billion in sales by the year 2000.
  • SPARQ

    SPARQ
    sparqNike launched the SPARQ Training Program/Division
  • XX3

    XX3
    XX3Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.
  • enironment

    enironment
    One campaign that Nike began for Earth Day was a commercial that featured basketball star Steve Nash
  • 6.0

    6.0
    The company rolled out a new campaign called "Nike 6.0" that was aimed at extreme sport athletes
  • today

    today
    Nike today is a multimillion dollar industry, that helps athletes do what they love to do. By using new technology.
  • Period: to

    location

    The company is headquartered near Beaverton, Oregon,
  • Period: to

    nike bauer

    Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.
  • Period: to

    cricket

    cricketNike was the official kit sponsor for the Indian cricket team for five years,