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American Professional Football Association
The Amercian Professional Football Association, was formed. -
NFL Name Change
The American Professional Football Asscoiation is renamed to the NAetional Football League. -
First NFL Draft
The first NFL draft took place at Ritz-Carlton Hotel in Philadelphia, on February 8, 1936. Featured in the picture is a 1st round pick for the Chicago Bears, Joe Stydahar -
First Televised Game
NBC broadcasted the Philedalphia Eagles and Brooklyn Dodgers on October 22, 1939. This was the first televised NFL game. -
AFL
Lamar Hunt and Bud Adams created the American Football League to rival the NFL. The league began to play in 1960 with eight teams. -
Money for TV
CBS gave the NFL $28.2 million for two years. No specific date was given. -
First Super Bowl
The NFL's Green Bay Packers beat the AFL's Kansas City Chiefs at the first Super Bowl at the Los Angeles Memorial Coliseum. -
Gatorade and NFL
In 1968, Gatorade signed a deal with the NFL worth $25,000 a year. More than 35 years later, the sports drink giant has agreed in principal to a record sports sponsorship deal totalling nearly $500 million. -
NFC and AFC
AFL formally goes out of existence. Most NFL teams form the National Football Conference (NFC), while the old AFL clubs (plus a few NFL teams) form the American Football Conference (AFC). No specific date given. -
NFL Players on Strike
The NFL Players Association goes out on strike, hoping to force the NFL into allowing free agency and giving players a higher proportion of league revenues. The players returned on October 15, 1987. (no specific date given) -
Current Media Networks
Regular season games are broadcast on five networks: CBS, Fox, NBC, ESPN, and the NFL Network. The NFL, as well as most individual teams, have their own websites available to the public. The radio station Sports Hub, broadcasts in many states. (No specific date given) -
Under Armour and Tom Brady
Under Armour signs quarterback of the New England Patriots, Tom Brady to endorsement deal. -
Nike and the NFL
Nike Inc. became the NFL's official uniform provider. -
Reebok and Nke
Reebok has a 10-year contract with the N.F.L. that was originally worth at least $250 million to the league. It was replaced by Nike in 2012. -
P&G and NFL
The NFL connects P&G brands with 181 million football fans. Participating brands include Old Spice,Gillette, Head & Shoulders, Febreze, Prilosec OTC,Vicks, Tide, Gain, Charmin, Bounty, Cascade, Oral B and Crest.
(No specific date given) -
NFL Teams Split $6 Billion
The $6 billion in revenue from the 2013 season is divided equally between the 32 NFL teams. -
Demographics and Target Market
The NFL target market is very diverse in order to gain revenue.
Demographics:
- Men 18-49
- Women 18-49
- Kids 17 and under
- Baby Boomers
- Household income of $50,000+
-loyal, crazy, impulsive
(No specific date given) -
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Goals of the NFL
This year, revenues for the National Football League will be somewhere just above $9 billion, which means the league remains the wealthiest in the world. NFL commissioner, Roger Goodell,wants to reach $25 billion in annual revenues for the league by the year 2027.
