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Reed Hastings co-founds Netflix with Marc Randolph to offer online movie rentals.
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Netflix launches the subscription service, offering unlimited rentals for one low monthly subscription.
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Netflix makes its initial public offering (IPO) of 5,500,000 shares at $15.00 per share on Nasdaq under the ticker “NFLX.” Total Netflix members at the time: 600,000.
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Netflix ends the year with 857,000 members, up 88 percent from 2001.
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Netflix ends the year with 1,487,000 members, up 74 percent from 2002.
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Netflix ends the year with 2,610,000 total members, up 76 percent from 2003.
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Netflix ends the year with 4.2 million members, up 60 percent from 2004.
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Netflix launches the Netflix Prize, promising $1 million to the first person or team who can achieve certain accuracy goals in recommending movies based on personal preferences. The company releases 100 million anonymous movie ratings ranging from one to five stars, the largest such data set ever released.
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Netflix ends the year with 6.3 million members, up 51 percent over 2005.
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Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers.
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Netflix ends the year with 7.5 million members, up 18 percent over 2006.
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Netflix ends year with 9.4 million members, up 26 percent over 2007.
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Netflix awards the $1 million Netflix Prize to the "BellKor's Pragmatic Chaos" team of seven researchers from four countries; over three years the contest has attracted more than 40,000 teams from 186 countries.
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Netflix ends the year with 12.3 million members, up 31 percent over 2008.
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Netflix ends year with 20 million members, up 63 percent from 2009.
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Netflix launches throughout Latin America and the Caribbean.
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Reed Hastings said in a Netflix blog post that the DVD section of Netflix would be split off and renamed Qwikster, and stated that the only major change would be separate websites for the services. The new service was to also carry video games for an additional charge, whereas the previous Netflix did not. Netflix subscribers who wanted DVDs by mail would have had to use a separate website to access Qwikster.
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Following hugely negative reactions from customers, Hastings announced the cancellation of the planned Qwikster service and said that the DVD-by-mail service would remain a part of Netflix.
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Netflix surpasses 30 million members globally
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Netflix wins first Primetime Emmy Engineering Award
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Netflix now has over 40 million members globally
