Number 2 isn't so bad.
Apple owns the app store space, and the Android Marketplace is growing fast. For now, though, Nokia's Ovi store is still the second largest mobile application store in the world.
Architected and built from the ground up by my team at Schematic (along with developers from 3 other offices), the Ovi store
hit 1M downloads a day shortly after launch, and has continued to grow ever since.