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start
During the summer of 1998, Jake “Body By Jake” Steinfeld was inspired to start a professional outdoor lacrosse league after reading a magazine article about the growth of the sport of lacrosse. Steinfeld sought out a contributor to the article, Owner and President of Warrior Lacrosse Dave Morrow, a leading lacrosse equipment manufacturer, to discuss formation of such a league. -
Media
ESPN- filming rights
inside lacrosse- magazine
laxallstars- lacrosse blog
CBS sports- re runs games
us lacrosse- magazine -
revenue
sponsors: Coca Cola, Warrior, brine, cascade, stx, maverick adrenaline, New Balance, Stylin strings, stringking, and kimalax
Endorsments: Warrior, Brine -
Target market
TARGET MARKET:
Ages: 13-20, males
people who play or like lacrosse
income- 0-80,000 -
the league begins to form
In February 1999 Steinfeld and Morrow joined forces with Steinfeld’s friend and business associate Tim Robertson, Chairman of Bay Shore Enterprises and former CEO of the Family Channel, to form Major League Lacrosse, LLC, a Virginia limited liability company. In 2003, New Balance Athletic Shoe Inc. came on board as a Founding Member of Major League Lacrosse, as well as an Anchor Level League Sponsor. -
first season
Major League Lacrosse began play in 2001 to capitalize on the growing demand for world-class field lacrosse driven by dramatic growth in the U.S. lacrosse market. The MLL was praised and heralded for its on-field play, regarded as the best ever seen. With a year-on-year attendance increase, Major League Lacrosse has continued to lead the sport of lacrosse into the mainstream of competitive team sports. -
league grows
MLL announced on March 9, 2005, that the league would expand to Los Angeles for the 2006 season, and that the team would play its home games at The Home Depot Center. AEG, Inc. was confirmed as the franchise's owner/operator. On July 2, 2005, MLL officials revealed that Denver, Colorado would also be home to an expansion franchise, with a team playing at Invesco Field at Mile High. The league subsequently added teams in the Chicago, Illinois and San Francisco, California markets, creating a west -
league begind to fold
Major League Lacrosse continued to play with 10 teams throughout the 2008 season, but financial problems caused Los Angeles, Philadelphia, New Jersey, Rochester, and San Francisco to fold. -
league shifts
The MLL announced on February 19 that the Los Angeles Riptide, Philadelphia Barrage, New Jersey Pride, Rochester Rattlers and San Francisco Dragons folded and a new team will play in Toronto. The league will consist of 6 teams. The Eastern and Western Conferences have been eliminated.[
