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Carl Benz obtains German patent number 37435 for self-propelle, three-wheeled, "Motorwagen".
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The first Mercedes car was created in 1901, right before Damlier applied for a logo patent.
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Daimler-Motoren-Gesellschaft used the Mercedes name for most of its cars and registered it as a trademark in 1902.
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On August 6, 1909, Benz submitted an application to have the "Benz" lettering surrounded by a wreath registered as a trademark.
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The three-pointed star comes later, in 1909. Jellinek had his own name legally changed to Emil Jellinek-Mercedes.
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Mercedes Benz changes logo, adding background. It represents the land, sea, and air
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Under the leadership of Karl Benz and Gottlieb Daimler, Mercedes-Benz achieved great success. The merge of the two businesses started an era of luxurious cars.
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In 1926, the first Mercedes-Benz car was created under Carl Benz and Damlier. This was the start of a new era for cars.
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Chrysler and Daimler-Benz (as it was called then) merged in 1998 in what was a buyout.
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Damlier sells Chrylser in 2007. Daimler agrees to pay $200 million into Chrysler's pension plan for three years.
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The company decides to go back to their roots and simplify their logo. It becomes a clean, black and white, 3 pointed star.
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Mercedes-Benz goes for a steel, silver look. They keep their same logo, while adding shine and class.
