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The forefront founders: Phil Knight and Bill Bowerman. In this time period the Nike shoe apparel Nike was founded but was then known as Blue Ribbon Sports (BRS). BRS retailed Onitsuka Tiger Japanese shoes (today known as ASICS) after his travels in Japan. https://www.newitts.com/blog/history-of-nike?country=/
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Branching out and standing out! Carolyn Davidson, a graphic design student, designed the Nike Swoosh for $35! BRS officially became Nike.Bowerman's. The waffle shoe led to the creation of a ‘Moon Shoe’. It was so-called because the waffle appearance resembled the footprints of astronauts who went to the moon. The Nike ‘Waffle’ Shoe officially started selling. https://www.newitts.com/blog/history-of-nike?country=/
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Nike had got 50% of the market share in the U.S. sports shoe market. Nike International was created to get overseas sales going.
Michael Jordan entered an endorsement contract and his signature shoe, ‘Air Jordan’, appears. Nike’s revenue went over $1 billion for the first time. https://www.newitts.com/blog/history-of-nike?country=/ -
More developments, contracts and further expansion! First Nike Town shop opened in Portland, Oregon.Nike’s revenue reached 3 billion. Nike's now visible ‘Air’ shoes had enabled it to overtake its biggest rival in the U.S market – Reebok. Nike focussed on women’s shoes and clothing and created a $13 million print and television advertising pitch to promote this.Nike signed Tiger Woods who became the ambassador for Nike Golf. https://www.newitts.com/blog/history-of-nike?country=/
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Shoes galore, and even more styles! Nike ‘Shox Athletic Shoe Technology’ introduced and hugely popular across the world. International sales exceeded U.S. sales for the first time ever. Nike acquired a major competitor Converse. Knight stepped down as CEO but continued as chairman.William Perez became CEO of Nike. Nike launched ‘Air Jordan XX’, the 20th edition of the iconic ‘Air Jordan’ shoe. https://www.newitts.com/blog/history-of-nike?country=/
