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Companies allow children to join their "loyalty club" to give out prizes and the more the kids consume their products, the higher their status is ranked
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Toddler's become set into a marketed category (Buckingham)
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CBC Radio begins broadcasting in school to educate children
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Public Libraries begin to teach and extend the idea of a community culture to its users (Drotner)
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Religious and political groups fight to convince the police force to confiscate pornographic and illicit material to keep out of the reach of children (Drotner)
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Orson Welles' "The Invasion from Mars" was the first broadcasted moral media panic that reached audiences of all ages (Drotner)
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More than half of all cinema audiences were recorded to be children and youth in York, England (Drotner)
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Olivier's "Henry V" film comes out to educate children with Shakespearean high knowledge (Aronowitz)
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The teenager category now becomes a marketing category (Buckingham)
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TV's become present in most homes to entertain and then to educate publics including children
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Moral panic rises against horror comics in Britain that sprung into Parliament to ban comics that may be harmful to children
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Companies created specialized "cookbooks" aimed for children to teach them how to use their products
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The "Preteen" becomes a marketing category (Buckingham)
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The Friendly Giant airs on TV and is broadcasted in classrooms to feed imagination
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Introduction of visual cultures replaces previous common types of communications (Aronowitz)
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Two British youth subgroups are broadcasted fighting in Southern England (Drotner)
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Mr. Dress Up ran on CBC TV during this period, being broadcasted in classrooms
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Complaints about the way that English composition is taught begin, claiming that mass culture has ruined the standardized ways of learning (Aronowitz)
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Young people spent 25-28 hours of their week watching TV (Poyntz & Hoeschmann)
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John Reith of the BBC claimed that radio and TV should "inform, educate and entertain" (Drotner)
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Concern start over cigarette ads that use bright colours and animals as these images are attractive to children
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Advertisements from tobacco companies are banned from TV
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Canadian Sesame Street (also known as Sesame Park) is broadcasted on CBC after being re-edited for Canadian broadcasting
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FCC takes on its first federal policies managing TV advertising. The policies include:
"1. limits on overall amount of advertising allowed during children's programming (12 min/hr on weekdays and 9.5 min/hr on weekends)
2. clear separation between program content and commercial messages (no host selling)
3. clear delineation when a program is interrupted by a commercial" -
Sony introduces the first VCR for at-home use which then in the 80s increased kids' screen time
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The Kids of Degrassi Street airs on TV to then be followed by Degrassi Junior High, Degrassi High, and Degrassi The Next Generation. Each TV show focussing on realistic issues that exist in youth's lives including abortion, teen sex, drugs, and divorced parents.
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Home videos began ciculating and being filmed more frequently (Drotner)
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Music TV first airs with the very first music video "Video Killed the Radio Star" and changes youth TV forever
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Deregulation of TV comes about from the Reagan administration. The FCC deregulates advertising time limits.
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Spending power of kids and youth increases dramatically (Poyntz & Hoeschmann)
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Kids begin playing action-games on CDs which foreshadows game advertising (Drotner)
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Youth begin instantly chatting on AOL instant messenger
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Diane and Mike (aged 18) planned to showcase their first intimate experience on www.ourfirsttime.com to expand sex education which sparked outrage from various communities (Drotner)
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Advergames come into existance with the intention to market products, advertising can now easily access kids through the internet
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Debates about how much children are learning from media especially if playing videos games can spark violent behaviour (ie. Columbine shooting)
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Friendster was the first social networking site to be open to the US public with 3M users in 3 months
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MySpace came into internet existance to follow after Friendster
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Facebook started as a social networking site for Harvard students
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Facebook opens up for high school students
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Youtube begins collecting and storing videos
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Firefly, a mobile device designed to market to young kids with catchy designs, games, and parents controls is sold in the marketplace (Shade)
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Facebook allows anyone over 13 to be a member and use the social media platform
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Twitter (another revolutionary social networking platform) is launched
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Apple launches the iconic IPhone and internet smartphone
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Studies about sexting were released by the National Campaign to Prevent Teen and Unplanned Pregnancy (Shade)
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Apple launched the Ipad tablet which is now a learning device
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Privacy started to concern people as social media is accessible everywhere
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Advertisers use `likes` from social media to target and advertise
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Social networking sites combined have over 4 billion users
