Media Loves Its Children

  • Loyalty Club

    Companies allow children to join their "loyalty club" to give out prizes and the more the kids consume their products, the higher their status is ranked
  • Terrible Toddlers

    Toddler's become set into a marketed category (Buckingham)
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    Schooling CBC

    CBC Radio begins broadcasting in school to educate children
  • Libraries not only promote books

    Public Libraries begin to teach and extend the idea of a community culture to its users (Drotner)
  • Unsecularized Pornography

    Religious and political groups fight to convince the police force to confiscate pornographic and illicit material to keep out of the reach of children (Drotner)
  • Orson Welles

    Orson Welles
    Orson Welles' "The Invasion from Mars" was the first broadcasted moral media panic that reached audiences of all ages (Drotner)
  • Cinema Viewers

    More than half of all cinema audiences were recorded to be children and youth in York, England (Drotner)
  • Henry V

    Henry V
    Olivier's "Henry V" film comes out to educate children with Shakespearean high knowledge (Aronowitz)
  • Invention of the Teen

    The teenager category now becomes a marketing category (Buckingham)
  • Hello TV

    TV's become present in most homes to entertain and then to educate publics including children
  • Horror Comics

    Moral panic rises against horror comics in Britain that sprung into Parliament to ban comics that may be harmful to children
  • Cookbooks

    Companies created specialized "cookbooks" aimed for children to teach them how to use their products
  • Preteens

    The "Preteen" becomes a marketing category (Buckingham)
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    The Friendly Giant

    The Friendly Giant airs on TV and is broadcasted in classrooms to feed imagination
  • Visual Culture

    Introduction of visual cultures replaces previous common types of communications (Aronowitz)
  • Mods and Rockers

    Mods and Rockers
    Two British youth subgroups are broadcasted fighting in Southern England (Drotner)
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    Mr. Dress Up

    Mr. Dress Up ran on CBC TV during this period, being broadcasted in classrooms
  • Learning shouldn't be one way

    Complaints about the way that English composition is taught begin, claiming that mass culture has ruined the standardized ways of learning (Aronowitz)
  • Hours upon hours

    Hours upon hours
    Young people spent 25-28 hours of their week watching TV (Poyntz & Hoeschmann)
  • John Reith

    John Reith of the BBC claimed that radio and TV should "inform, educate and entertain" (Drotner)
  • Joe Chemo

    Joe Chemo
    Concern start over cigarette ads that use bright colours and animals as these images are attractive to children
  • Cigarette Ads No More

    Advertisements from tobacco companies are banned from TV
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    Sesame Street Canada

    Canadian Sesame Street (also known as Sesame Park) is broadcasted on CBC after being re-edited for Canadian broadcasting
  • FCC Takes Action

    FCC takes on its first federal policies managing TV advertising. The policies include:
    "1. limits on overall amount of advertising allowed during children's programming (12 min/hr on weekdays and 9.5 min/hr on weekends)
    2. clear separation between program content and commercial messages (no host selling)
    3. clear delineation when a program is interrupted by a commercial"
  • Sony's VCR

    Sony introduces the first VCR for at-home use which then in the 80s increased kids' screen time
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    The Kids of Degrassi Street airs on TV to then be followed by Degrassi Junior High, Degrassi High, and Degrassi The Next Generation. Each TV show focussing on realistic issues that exist in youth's lives including abortion, teen sex, drugs, and divorced parents.
  • Home Videos

    Home videos began ciculating and being filmed more frequently (Drotner)
  • MTV

    Music TV first airs with the very first music video "Video Killed the Radio Star" and changes youth TV forever
  • Neo-Liberalism

    Deregulation of TV comes about from the Reagan administration. The FCC deregulates advertising time limits.
  • Spending Power

    Spending power of kids and youth increases dramatically (Poyntz & Hoeschmann)
  • CDs

    Kids begin playing action-games on CDs which foreshadows game advertising (Drotner)
  • IM

    Youth begin instantly chatting on AOL instant messenger
  • Internet Sex Ed

    Internet Sex Ed
    Diane and Mike (aged 18) planned to showcase their first intimate experience on to expand sex education which sparked outrage from various communities (Drotner)
  • Advergames

    Advergames come into existance with the intention to market products, advertising can now easily access kids through the internet
  • Video Games = Violence ?

    Debates about how much children are learning from media especially if playing videos games can spark violent behaviour (ie. Columbine shooting)
  • Friendster

    Friendster was the first social networking site to be open to the US public with 3M users in 3 months
  • MySpace

    MySpace came into internet existance to follow after Friendster
  • The Game Changer

    The Game Changer
    Facebook started as a social networking site for Harvard students
  • Facebook for everyone

    Facebook for everyone
    Facebook opens up for high school students
  • Youtube

    Youtube begins collecting and storing videos
  • Firefly

    Firefly, a mobile device designed to market to young kids with catchy designs, games, and parents controls is sold in the marketplace (Shade)
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    Facebook Expansion

    Facebook allows anyone over 13 to be a member and use the social media platform
  • Tweet Tweet

    Tweet Tweet
    Twitter (another revolutionary social networking platform) is launched
  • IPhone

    Apple launches the iconic IPhone and internet smartphone
  • Sexting

    Studies about sexting were released by the National Campaign to Prevent Teen and Unplanned Pregnancy (Shade)
  • Ipad

    Apple launched the Ipad tablet which is now a learning device
  • Internet Privacy

    Privacy started to concern people as social media is accessible everywhere
  • Like Us

    Like Us
    Advertisers use `likes` from social media to target and advertise
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    Social networking sites combined have over 4 billion users