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Formalization of matsuri with festivals like Gion Matsuri to appease gods and mark seasonal changes.
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Matsuri like Awa Odori and Nebuta Matsuri grow in popularity, focusing on harvests and spiritual rituals.
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Festivals begin to incorporate national pride during Japan’s modernization.
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Continued growth of major festivals like Kanda Matsuri and Sanno Matsuri.
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Resurgence of traditional matsuri, blending local identity with modern elements to appeal to younger generations and international tourists.
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Matsuri continue to thrive, combining tradition with contemporary attractions, and are key to Japan's cultural identity.