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PV presented scope of Online Enrollment Strategy to LCG and TDI, including monthly landing page tests prior to partner meeting with Barbara Beck.
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Dunrie e-mails TDI & LCG re: synching PV project plan w/ TDI
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Exerpt from Lisa's Agenda: PV requested that "monthly landing page tests" and "usability tests and SEO recommendations implementation" be incorporated in TDI's planning.
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Team Detroit begins implementing backlog of SEO and UX recommendations from CE list (detailed on LCGs Issue Tracker).
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The meeting occurs half way into the first period, and PV raises concerns about aggressive schedule that requires TDI participation to execute on common lead projections for LCG. PV presents project plan to team and partners.
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PV helps TDI create SOW.
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Back and forth discussions between PV and TDI to scope the landing page requirements on both sides.
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PV re-projects leads to 285,000 with the understanding that landing pages were off track.
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Spreadsheet showing effects of maintaining current information architecture.
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Updated DMA landing page project plan involves 12 tests beginning in September running concurrent tests to make up time in light of potential lead gen. impact. PV signs off on the TDI plan, which would have resulted in all 12 tests completed and the winning landing pages LIVE by 2/24/12. As of 1/27/12, there is one live page vs. 10.
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Email from Harmony including spreadsheet of potential lost leads.
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TDI working on local school pages and infrastructure.
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