LCG-TDI-PV Timeline

By BCWells
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    TDI Cleaning up CE websites

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    LCG-TDI-PV Timeline

  • FY12 PV-TDI Planning

    FY12 PV-TDI Planning
    PV presented scope of Online Enrollment Strategy to LCG and TDI, including monthly landing page tests prior to partner meeting with Barbara Beck.

  • Email request to sync project schedules

    Email request to sync project schedules
    Dunrie e-mails TDI & LCG re: synching PV project plan w/ TDI

  • Strategy Session at TDI

    Strategy Session at TDI
    Exerpt from Lisa's Agenda: PV requested that "monthly landing page tests" and "usability tests and SEO recommendations implementation" be incorporated in TDI's planning.

  • TDI takes over websites

    TDI takes over websites
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    PV and LCG negotiate FY12 Scope

    Team Detroit begins implementing backlog of SEO and UX recommendations from CE list (detailed on LCGs Issue Tracker).

  • LCG signs contract with PV

    LCG signs contract with PV

  • FY Kickoff with LCG, TDI at PV

    FY Kickoff with LCG, TDI at PV
    The meeting occurs half way into the first period, and PV raises concerns about aggressive schedule that requires TDI participation to execute on common lead projections for LCG. PV presents project plan to team and partners.

  • PV provides A/B Test Scope

    PV provides A/B Test Scope
    PV helps TDI create SOW.
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    Landing Page Scoping

    Back and forth discussions between PV and TDI to scope the landing page requirements on both sides.

  • PV provides re-projections to Lisa and Adam

    PV provides re-projections to Lisa and Adam
    PV re-projects leads to 285,000 with the understanding that landing pages were off track.

  • Projections based on IA

    Projections based on IA
    Spreadsheet showing effects of maintaining current information architecture.

  • TDI provides PV with a DMA Landing Page Schedule

    TDI provides PV with a DMA Landing Page Schedule
    Updated DMA landing page project plan involves 12 tests beginning in September running concurrent tests to make up time in light of potential lead gen. impact. PV signs off on the TDI plan, which would have resulted in all 12 tests completed and the winning landing pages LIVE by 2/24/12. As of 1/27/12, there is one live page vs. 10.

  • Disconnect between PV scope and TDI scope shared

    Email from Harmony including spreadsheet of potential lost leads.

  • Agreement to swap UX for non-lead gen activities

    TDI working on local school pages and infrastructure.

  • 283,000+ leads at close of P7

    283,000+ leads at close of P7