Language Stars Social Media first 3 months

Social Media Kick-off Plan

Period: Nov 19, 2012 to Feb 19, 2013

Revise FB pages, Twitter background, & YouTube channel background

Nov 21, 2012

Create social media posting strategy- begin implementation

Nov 27, 2012

who will post
what will be posted
where it will be posted
Set up Sprout Social

Start FB referral ads

Nov 28, 2012

Create holiday promotion

Nov 29, 2012

Create FB holiday promo cover image

Nov 29, 2012

Implement holiday promotion

Dec 3, 2012

Use Shortstack App- example 12 days of promos

Work on design concepts for online advertising

Dec 10, 2012

Reach out to moms groups to offer free class

Dec 11, 2012

Test FB Offers with free class offer

Dec 12, 2012

Measure results of referral ad

Jan 2, 2013

Create a 30 second video to promote via social media

Jan 10, 2013

Follow on with a new video each week

Kick off blogger promotion with online sweepstakes

Jan 21, 2013

Launch revised online advertising strategy

Feb 4, 2013

Roll out via FB advertising, partner website ads