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in Kensington, MD
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Cupid's Valentine was created by Kevin Plank where he sold roses each year for Valentine's Day while he attended college at the University of Maryland. Plank then went on to use about $17,000 earned from the company to create Under Armour.
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Kevin Plank went to the University of Maryland where he was very committed to academics and sports. He was the captain of the college's football team and he always sweat through his shirts at practice just like a lot of the others did. That is where he got the idea for the company and original product from. He wanted a shirt that would keep dry even in warm weather and him sweating.
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Under Armour was founded in Washington DC.
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This was the original shirt that Kevin Plank started selling through Under Armour out of the back of his car with.
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The company's apparel was worn by the football players in the movie, Any Given Sunday which was a big opportunity for them to showcase their companies products.
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In 2000, Plank took a huge risk and bought an advertisement spot in the ESPN Sports Magazine which was a great success. The company has a $750,000 increase in sales.
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Under Armour created the speed suits for the USA bobsled team which was a great accomplishment for the company. They used the Cold Gear compression fabric in a unique design to do so.
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This system measures your "Will Power" or how hard you worked during a workout. It straps around your chest which makes it very comfortable.
