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Born in Kensington, MD
in Kensington, MD -
Cupid's Valentine Created
Cupid's Valentine was created by Kevin Plank where he sold roses each year for Valentine's Day while he attended college at the University of Maryland. Plank then went on to use about $17,000 earned from the company to create Under Armour. -
Captain of College Football Team, Thought of company idea
Kevin Plank went to the University of Maryland where he was very committed to academics and sports. He was the captain of the college's football team and he always sweat through his shirts at practice just like a lot of the others did. That is where he got the idea for the company and original product from. He wanted a shirt that would keep dry even in warm weather and him sweating. -
Under Armour Founded
Under Armour was founded in Washington DC. -
#0039 Compression Shirt Created
This was the original shirt that Kevin Plank started selling through Under Armour out of the back of his car with. -
Under Armour Played Supporting Role in Movie
The company's apparel was worn by the football players in the movie, Any Given Sunday which was a big opportunity for them to showcase their companies products. -
First Ad Published in ESPN Magazine
In 2000, Plank took a huge risk and bought an advertisement spot in the ESPN Sports Magazine which was a great success. The company has a $750,000 increase in sales. -
First TV Commercial
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Team USA Olympic Bobsled Speed Suit Created
Under Armour created the speed suits for the USA bobsled team which was a great accomplishment for the company. They used the Cold Gear compression fabric in a unique design to do so. -
Armour 39 System Created
This system measures your "Will Power" or how hard you worked during a workout. It straps around your chest which makes it very comfortable.
