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He met Scott Vincent Borba
Joseph Shamah meets his soon to be business partner Scott Vincent Borba -
He made E.L.F.
Joseph Shamah and Scott Borba work together 2 years after they met to make ELF cosmetics. -
ELF donates 20% of profits to cancer research
ELF donated 20% of all the money they got to breast cancer research. -
Target sells ELF products
ELF products reach target shelves -
More stores start selling ELF products
More beauty and makeup stores along with stores like Walmart and Target get ELF products. -
Joseph earns PETA’s Trailblazer Award
Joseph earns an award for ELF cosmetics and its progress. -
He creates ELF blog
Joseph Shamah and the ELF company creates a blog so more people will know about the brand. -
ELF has its 1st holiday beauty line
ELF releases its 1st holiday beauty line in Target. -
Target installs ELF along with its studio collection
Target puts more of ELF into its stores. -
ELF becomes a leading mass brand in online beauty
ELF becomes so popular because it is cheap and vegan and becomes one of the leading mass brands. -
E.l.f. joins the subscription service Beauty Bundle
ELF joins the Beauty Bundle service -
Tarang P. Amin is appointed President, Chief Executive Officer and Director of e.l.f. Cosmetics succeeding joseph Shamah
Joseph Shamah moves on from his spot in ELF giving it to Tarang Amin -
$96.8 million in sales for the first half of the year
ELF gets really popular and gets $96.8 million in sales in only have a year. -
E.l.f. expands to the West Coast
ELF decides to expand their cosmetics company to the West Coast -
E.l.f. files for an initial public offering
ELf decides to file for a initial public offering.