Joseph Shamah Timeline

By as47
  • He met Scott Vincent Borba

    He met Scott Vincent Borba

    Joseph Shamah meets his soon to be business partner Scott Vincent Borba
  • He made E.L.F.

    He made E.L.F.

    Joseph Shamah and Scott Borba work together 2 years after they met to make ELF cosmetics.
  • ELF donates 20% of profits to cancer research

    ELF donates 20% of profits to cancer research

    ELF donated 20% of all the money they got to breast cancer research.
  • Target sells ELF products

    Target sells ELF products

    ELF products reach target shelves
  • More stores start selling ELF products

    More stores start selling ELF products

    More beauty and makeup stores along with stores like Walmart and Target get ELF products.
  • Joseph earns PETA’s Trailblazer Award

    Joseph earns PETA’s Trailblazer Award

    Joseph earns an award for ELF cosmetics and its progress.
  • He creates ELF blog

    He creates ELF blog

    Joseph Shamah and the ELF company creates a blog so more people will know about the brand.
  • ELF has its 1st holiday beauty line

    ELF has its 1st holiday beauty line

    ELF releases its 1st holiday beauty line in Target.
  • Target installs ELF along with its studio collection

    Target installs ELF along with its studio collection

    Target puts more of ELF into its stores.
  • ELF becomes a leading mass brand in online beauty

    ELF becomes a leading mass brand in online beauty

    ELF becomes so popular because it is cheap and vegan and becomes one of the leading mass brands.
  • E.l.f. joins the subscription service Beauty Bundle

    E.l.f. joins the subscription service Beauty Bundle

    ELF joins the Beauty Bundle service
  • Tarang P. Amin is appointed President, Chief Executive Officer and Director of e.l.f. Cosmetics succeeding joseph Shamah

    Tarang P. Amin is appointed President, Chief Executive Officer and Director of e.l.f. Cosmetics succeeding joseph Shamah

    Joseph Shamah moves on from his spot in ELF giving it to Tarang Amin
  • $96.8 million in sales for the first half of the year

    $96.8 million in sales for the first half of the year

    ELF gets really popular and gets $96.8 million in sales in only have a year.
  • E.l.f. expands to the West Coast

    E.l.f. expands to the West Coast

    ELF decides to expand their cosmetics company to the West Coast
  • E.l.f. files for an initial public offering

    E.l.f. files for an initial public offering

    ELf decides to file for a initial public offering.