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Spectre Announcment (Physical Promotion).
A great method of announcing the new movie. Even though it was very short, by hosting a press conference it pretty much guarantees that the movie will get a lot of coverage with journalists and photographers the primary invitees. They also decided to announce the new cars and cast at this press conference. This could possibly have been staggered to create more mystique and interest down the line. (see second page) -
Movie Announcement (cont) Cars - (Physical Promotion)
(cont) But by announcing everything at the same time it does give a lot of detail for the journalists to get their teeth stuck into. The cars in James Bond are just as important as the cast are. At this press conference people could get a closer look at the new Aston Martin DB10, the Jaguar C-X75, the Range Rover SVR Sport and the Land Rover Defender Big Foot. -
First Trailer (Online Promotion)
Very shortly after the announcement of the movie the first trailer is released. It Keeps the coverage going at a steady pace, just enough to maintain interest but not too much to get on the publics nerve. A very subdued trailer, no action just giving away a few hints as to the story line, perfect for this point of the promotional campaign. -
Second Trailer (Online Promotion)
Again not much of a lull between announcements. This time the trailer gives away more of the story and treats the audience to some snippets of the action scenes and locations. A bit more for audiences to get their teeth into and again keeps the media coverage at a constant flow. -
Spectre Official Merchandise - Omega Seamaster (Physical Promotion)
This announcement was fairly low key. This will only really appeal to a certain section within the fan base, the ones obsessed with the all the toys and merchandise the James Bond universe produces. There are however quite a number of blogs devoted the watches and suits of James Bond so it does certainly hold some appeal. Daniel Craig is also a big fan of watches but is usually reluctant to do promotional tours so this allows the marketing team to get some new photos of Bond to circulate. -
Sam Smith Hints at Title Track (Online Promotion)
A masterclass in marketing right here. Sam Smith ,one of the biggest artists in the world right now posts a picture of himself wearing the ring of the secret organisation the movie is based around on his twitter account. By using Twitter they almost guarantee millions of people will see this and quickly, who will sing the James Bond theme is almost as important as the film itself. -
Official Song Released (Physical/ Onlline Promotion)
The song is officially released. Meaning it is available for purchase in stores and online as a download. Releasing it before the movie allows people to listen to it and prepare for the now iconic opening sequence where it will be utilised. -
Final Trailer (Online Promotion)
Released the same day the Theme song goes number one and just a few short weeks before the movie is released. Perfect to hype up the fans and give them something new to tide them over. It avoids giving too much else away instead just ramping up the intensity of the action scenese to get the fans whipped up into a James Bond inspired frenzy. -
Song Reaches Number 1 (Online Promotion)
The song goes on to become the first ever James Bond theme to reach number one. This could be considered to be an amazing stroke of luck but with the securing of the immense talent of Sam Smith and the final trailer being released on the same day it seems far too unlikely to be a coincidence. Of course it's impossible for them to have guaranteed the number one spot but you can't help but feel this was the time that they knew they had struck gold. -
Omega Lifetime Magazine (Physical Promotion)
Omega and James Bond have long gone hand in hand. Their magazine Lifetime produced a special Spectre edition which is already changing hands on Ebay for up to £25. Interestingly they did a round up of the ridiculous amount of Spectre merchandise. Amongst the items you could find things like memory sticks, Belvedere vodka and Bollinger champagne (with a 007 branded cooler), a Gillette proglide razor, a royal doulton British Bulldog, and a Spectre ring. -
Movie Release (Physical Promotion)
The red carpet is rolled out as members of the crew rub elbows with other celebrities and even the royal family. Par for the course at this point as big movie premieres happen weekly in London. Still, this gives the movie even more exposure as newspapers and online media outlets are sure to run stories the next day with reviews and photographs from the big event.
