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In 2014 Google+ had launched, which included a video chat feature of their own. At the time, Facebook was scrambling to make a feature of their own that their users could utilize.
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In 2014, Facebook acquired Oculus VR, a virtual reality company that's focus is on the video-gaming world
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Twitter and Facebook both implemented livestream into their main platforms by the end of 2015
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Pinterest added the feature of "buyable pins" in 2015 to allow its users to cut out the middle man and buy a "pin" directly.
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The social media app of short videos (typically funny) was shut down due to lack of interest.
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At the end of 2017, Twitter increased their tweet character limit to 280 from 140