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An internet video on demand service that is developed, owned, and operated by Amazon is launched in the United States. The service is called Amazon Unboxed. -
Amazon Unbox is renamed to Amazon Video on Demand. All videos are still pay-per-video, no "free" tier.
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Amazon Video on Demand is rebranded as Amazon Instant Video. As a way to push their Prime subscription service, Amazon added access to 5,000 movies and TV shows for their Prime Members. -
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Amazon signs a deal with tv channel Epix. The deal is to present movies on its streaming service in order to remain competitive with its rival Netflix.
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Amazon makes an announcement about its streaming service in the United Kingdom. The Subsidiary LoveFilm will now be part of the Instant Video Service.
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Transparent is the first show produced by Amazon Studios to win a major award and the first series from a streaming video service to win the Golden Globe Award for Best Television Series, Musical or Comedy.
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Another launching from Amazon, the Streaming Partners Program. (what is now known as Amazon Channels.) Amazon welcomes, AMC, HBO, Starz, Showtime, Lifetime Movies, Boomerang, PBS Kids, and more. -
Jeremy Clarkson, Richard Hammond, and James May to produce an untitled motoring show for Amazon Prime Video that would later be named The Grand Tour
September 2015 the word "Instant" was dropped from its brand in the US and renamed Amazon Video. -
The Wall Street Journal reports that Amazon is pursuing rights to US professional sports leagues. The Grand Tour is planned to stream globally.
December 14, 2016 Prime Video is expanded into 200 countries. -
Amazon begins to make sports-related acquisitions; non-exclusive rights to stream segments of the NFL's Thursday Night Football games to Prime subscribers for a $50 million deal is made. (This replaces a previous deal with Twitter)
January 2017 Amazon announces Anime Stike, an anime focused channel.
May 2017 Amazon Channels spread into Germany and the UK. -
Amazon gives in to calling their streaming service what the public has been calling it, Prime Video
June 2018 Amazon announces that it has secured the UK rights to broadcast 20 live Premier League football matches from the 2019 - 2020 season. (a 3-year deal is made)