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These social media platforms became popular and started the evolution of social media.
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YouTube was published as a place for people to upload videos and watch other people videos. This widely became popular.
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Facebook and Twitter quickly became popular as a place to update friends on lifestyles and post whatever you want.
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Other social media platforms became popular as social media grew in culture. Tumbler, Spotify, Foursquare, Pintrest and many others quickly evolved and became widely popular.