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The pharmacist from Atlanta creates a syrup that can work as a soft drink. He spoke with other pharmacists and the syrup was mixed with carbonated water. Everybody agreed that the drink was excellent. At the same time Frank M. Robinson helped Dr. Pemberton to creata the namem the ltrademark. In fact, it is used todat.
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Before his death Coca Cola was the number one selling drink. He sold some portions to businessmen, the most important one Asa G. Candler. He started distributing Coca Cola beyond Atlanta. At the same time Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in bottles.
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Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca‑Cola. The three entrepreneurs purchased the bottling rights from Asa Candler. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola worldwide bottling system.
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The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle. The new Coca‑Cola bottle was so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured Coca‑Cola bottle was trademarked in 1977.
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Fast forward to the 1970s when Coca‑Cola’s advertising started to reflect a brand connected with fun, friends and good times.
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The 1980s featured such memorable slogans as “Coke is It!”, “Catch the Wave” and “Can’t Beat the Feeling”.
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In 1993, Coca‑Cola experimented with computer animation, and the popular “Always Coca‑Cola” campaign was launched in a series of ads featuring animated polar bears.
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The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle. They approved the unique contour bottle.
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The contoured Coca‑Cola bottle was trademarked in 1977
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In 2009, the “Open Happiness” campaign was unveiled globally.
