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It's hard to give a date to the first advertising piece ever. But what we do know is that it did exist before writting. Town criers were one of the ways sellers had to promote their projects. This consisted of people hired to proclaim the virtues of a product. -
Both greeks and egyptians used stoned pillar as a method of advertising. -
Romans used things such as graffities, albums and signs at storefronts. -
The printing press revolution helped to spread knowledge, and made reading more avaliable. This obviusly was a huge advantage for advertising. -
Théophraste Renaudot created "La Gazette". The first newspaper with ads. -
This piece of war advertising (and propaganda) was extremely succesfull and got 13 people to volunteer for the army on a single day. -
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Claude Hopkings is the pioneer of Scientific Advertising, he insisted that the ultimate goal of advertising is to sell and believed that the effective advertising copy could be written only after understanding the product’s benefits and target consumers.
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Firsmagazine that contained ads it was way cheaper than the average magazine. In the end of the 20th century, it became the first American periodical to claim one million readers per issue. -
This artsyle characterized by its curves, assymetry, use of soft colors, oriental influences and by it's ideal female figure. It was used in advertising specially thanks to the influence of artist like Mucha. To compete with manufactured products business had to differencite themselves from the difference. That's why Art Nouveau or Modernism flourished.
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Art Deco as it's name states is Art made solely for it's decorative purpose. Art Deco completely changed the work routines of those who did the posters, since they become specialised Poster desingners and not only artist.
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In 1951, the Hathaway Company of Vermont hired them to create advertisements for their shirts. Ogilvy had an idea: Brand the man under the shirt, not the shirt. He set out to create a sophisticated image and chose a distinguished-looking model. Ogilvy’s creative instincts told him to surround him with a mysterious air. So he purchased a black eye patch for the model. Overnight The man in the Hathaway shirt became one of the most recognized men in America. -
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In the 1952 election there was produced a series of Tv spots for the republican candidate Dwight D.Eisenhower, where he answered peoples questions. This program was manipulated since it pretended the politician answered questions on live when they were actually recorded later than the questions.
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This is a really shocking, aggresive and effective ad. It potrayed a little girl picking up daisies when suddenly an explosion occurs. -
The Internet was launched in 1969 as ARPANET (Advanced Research Projects Agency Network) it was founded by the Department of Defense of the United States, as a tool of communication between different academic and state institutions.
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