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4000 BCE
Town criers
It's hard to give a date to the first advertising piece ever. But what we do know is that it did exist before writting. Town criers were one of the ways sellers had to promote their projects. This consisted of people hired to proclaim the virtues of a product. -
2200 BCE
Stone pillars
Both greeks and egyptians used stoned pillar as a method of advertising. -
20 BCE
Other visual advertising
Romans used things such as graffities, albums and signs at storefronts. -
1440
Printing press invention
The printing press revolution helped to spread knowledge, and made reading more avaliable. This obviusly was a huge advantage for advertising. -
La Gazzette
Théophraste Renaudot created "La Gazette". The first newspaper with ads. -
Creation of Uncle Sam
This piece of war advertising (and propaganda) was extremely succesfull and got 13 people to volunteer for the army on a single day. -
The birth of modern advertising
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Birth of Alphonse Mucha
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Period: to
Claude Hopkinds
Claude Hopkings is the pioneer of Scientific Advertising, he insisted that the ultimate goal of advertising is to sell and believed that the effective advertising copy could be written only after understanding the product’s benefits and target consumers. -
Ladie's home journal is published
Firsmagazine that contained ads it was way cheaper than the average magazine. In the end of the 20th century, it became the first American periodical to claim one million readers per issue. -
Period: to
Art Nouveau
This artsyle characterized by its curves, assymetry, use of soft colors, oriental influences and by it's ideal female figure. It was used in advertising specially thanks to the influence of artist like Mucha. To compete with manufactured products business had to differencite themselves from the difference. That's why Art Nouveau or Modernism flourished. -
Birth of Cassandre
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Exposition Internationale des Arts Décoratifs et Industriels Modernes.
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Period: to
Art Deco
Art Deco as it's name states is Art made solely for it's decorative purpose. Art Deco completely changed the work routines of those who did the posters, since they become specialised Poster desingners and not only artist. -
Wall street crash
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Period: to
Creative revolution
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Ogilvy, Benson and Matters
In 1951, the Hathaway Company of Vermont hired them to create advertisements for their shirts. Ogilvy had an idea: Brand the man under the shirt, not the shirt. He set out to create a sophisticated image and chose a distinguished-looking model. Ogilvy’s creative instincts told him to surround him with a mysterious air. So he purchased a black eye patch for the model. Overnight The man in the Hathaway shirt became one of the most recognized men in America. -
4 million Tv bought in the USA
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1952's elections
In the 1952 election there was produced a series of Tv spots for the republican candidate Dwight D.Eisenhower, where he answered peoples questions. This program was manipulated since it pretended the politician answered questions on live when they were actually recorded later than the questions. -
Marlboro man is created
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Eurovision song contest is created
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YSL logo is created by Cassandre
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Daisy girl
This is a really shocking, aggresive and effective ad. It potrayed a little girl picking up daisies when suddenly an explosion occurs. -
The internet is launched
The Internet was launched in 1969 as ARPANET (Advanced Research Projects Agency Network) it was founded by the Department of Defense of the United States, as a tool of communication between different academic and state institutions. -
Golden age of TV
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1984 ad is created for apple
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No logo is published by Naomi Klein
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Facebook is created
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Youtube is created
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Instagram is launched
