History of Advertisement IN AMERICA!

  • The First Advertisement

    The First Advertisement
    In 1704, the very first advertisement, an advertisement for Oyster Bay, Long Island (real estate), was published by the Boston News-Letter.
  • Franklin's Gazette

    Franklin's Gazette
    Benjamin Franklin publishes the first issue of The Pennysylvania Gazette in Philadelphia, which included pages of "New Advertisments."
  • Franklin's General Magazine

    Franklin's General Magazine
    Benjamin Franklin's General Magazine prints the first American magazine ads.
  • Philadelphia

    The Pennsylvania Packet & Daily Advertiser, America's first successful daily newspaper, starts in Philadelphia.
  • "Penny newspaper"

    "Penny newspaper"
    Benjamin Day publishes the Sun, the first successful "penny newspaper" in New York.
  • Billboard

    Billboard ads became a popular roadside sight during this year.
  • Palmer's Agency

    Palmer's Agency
    Volney Palmer opens the first advertising agency in Philadelphia.
  • Advertising Agents

    The first convention of advertising agents is held in New York.
  • Department stores join advertising

    Department store founder John Wanamaker is the first retailer to hire a full-time advertising copywriter, John E. Powers.
  • Ladies are apart of this, too

    Ladies are apart of this, too
    Cyrus H.K. Curtis launches Ladies' Home Journal with his wife, Louisa Knapp Curtis, as editor
  • Association

    The American Newspaper Publishers Association is formed.
  • Coca-Cola

    Asa Briggs Chandler registers Coca-Cola as a trademark.
  • Uneeda

    N.W. Ayer helps National Biscuit Co. launch the first prepackaged biscuit, Uneeda, with the slogan "Lest you forget, we say it yet, Uneeda Biscuit." Eventually, the company launches the first million-dollar advertising campaign for Uneeda.
  • "Chicken-noodle possibilities"

    "Chicken-noodle possibilities"
    Campbell Soup Co. makes its first advertising buy.
  • Clubs of America

    The Associated Advertising Clubs of America, a group of agencies, advertisers and media representatives, is formed.
  • Kellogg

    W.K. Kellogg places his first ads for Corn Flakes in six midwestern newspapers. By 1915, he is spending $1 million on national advertising.
  • Association

    A group of large agencies forms the Association of New York Agents, predecessor to the American Association of Advertising Agencies.
  • Woodbury Soap

    Woodbury Soap
    Woodbury Soap breaks its "The skin you love to touch" campaign in the Ladies' Home Journal, marking the first time sex appeal is used in advertising.
  • Act

    The Federal Trade Commission Act is passed, and Joseph E. Davies is named the first FTC chairman. Section 5 allows it to issue cease-and-desist orders against dishonest advertising.
  • Association

    The American Association of Advertising Agencies, the first agency trade association, is established with 111 charter-member agencies.
  • Radio

    KDKA, Pittsburgh, becomes the first radio station in the U.S. and is the first to broadcast the results of the 1920 presidential election.
  • AT&T

    AT&T's station WEAF in New York offers 10 minutes of radio time to anyone who would pay $100. The Queensboro Corp., a Long Island real estate firm, buys the first commercials in advertising history four: 15 spots at $50 apiece. Following the ads extolling Hawthorne Court, a new tenant-owned apartment complex in Jackson Heights, sales total thousands of dollars.
  • "Every Hour"

    "Every Hour"
    National Carbon Co.'s "Eveready Hour" is the first regular series of broadcast entertainment and music to be sponsored by an advertiser.
  • Chrysler Six

    Chrysler Six
    Theodore F. MacManus helps Walter Chrysler launch his new car, the Chrysler Six.
  • Radio Corp. and AT&T

    Radio Corp. and AT&T
    Radio Corporation of America buys New York radio station WEAF from AT&T and renames it WNBT. It forms the first radio network with 19 stations within the year, and the National Broadcasting Co. is launched.
  • F.R.C.

    The Federal Radio Commission is established.
  • C.B.S.

    Columbia Broadcasting System, a second major radio network, is launched.
  • Stock Market Crash

    Stock Market Crash
    Following the stock market crash, advertising spending plummets. From its high of $3.5 billion, it sinks to $1.5 billion by 1933.
  • Tobacco

    American Tobacco Company spends $12.3 million to advertise Lucky Strikes, the most any company has ever spent on single-product advertising.
  • Radio takes the lead..

    Radio surpasses magazines as a source of advertising revenue.
  • T.V. time?

    T.V. time?
    With 7,500 T.V. sets in New York City, NBC's WNBT begins telecasting July 1. The first T.V. spots, featuring a Bulova watch that ticks for 60 seconds, air as open- and close-time signals for the day's schedule.
  • War time

    War time
    The War Advertising Council is organized to help prepare voluntary advertising campaigns for wartime efforts. The council garners $350 million in free public service messages. After the war it is renamed the Advertising Council.
  • CBS

    CBS opens its Television City production facilities in Hollywood.
  • CBS, again

    CBS becomes the largest advertising medium in the world.
  • Cigarettes

    The Marlboro Man campaign debuts.
  • Prerecorded commercials debut

    Videotape recording makes prerecorded commercials possible
  • Volkswagen

    Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think small" campaign for Volkswagen
  • Pepsi

    "The Pepsi Generation" kicks off the cola wars
  • NBC

    NBC drops its ban on comparative advertising. ABC and CBS don't follow suit until 1972.
  • Congress vs. Cigarettes

    Congress vs. Cigarettes
    Congress prohibits broadcast advertising of cigarettes.
  • Politics and advertisment

    The Supreme Court grants advertising First Amendment protection.
  • FTC

    Congress removes the FTC's power to stop "unfair" advertising
  • MTV changes things

    MTV changes things
    MTV debuts with frenetic video images that change the nature of commercials
  • USA Today

    USA Today
    Gannett Co. launches USA Today.
  • The Internet comes around

    The Internet becomes a reality as 5 million users worldwide get online.
  • Google Begins

    Google Begins
    Google initially began as a research project by two students at Standard University. This website initially ran under google.stanford.edu, but later became what is known today as google.com.
  • Cigarette Issues

    Cigarette makers and state attorneys general draft a $206 billion deal that curbs marketing and settles lawsuits to recover Medicaid costs
  • Google

    Google launched it's Beta phase.
  • Internet ads

    Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry.
  • Google Internet ads

    Google Internet ads
    Google internet advertisments become popular for big businesses
  • Google for the public

    Google for the public
    Google goes widespread for public use