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Roger Adams had he idea of taking the concept of rollerblades and adding it to a sneaker.
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The compnay has a total of 60 different pairs of heelys on the line with prices ranging from $60-$80.
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Heelys had a venue of $188.2 million in sales. At this time, Heely's hit the peak of their sales with around quadruple the amount they had in 2005.
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Heelys releases new product line to fight competition and prevent sales decline. Although it was a failure, Heely's itroduced the heeled boots and regular sneakers along with shirts and other apparel.
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In just one day, Heely's sales dropped 50%
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Heely's faced competitors like NIke, rollerblades and Adidas
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In over 2 years, ompany's stock and profit hit a record low plumetting from $39 a share to $1.23.
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The decline was due to overdistribution. The retailers got caught up in price-cutting battles with one another.
