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The Beginning of the Guess Brand
The Guess brand was established in 1981 by Paul Marciano
and his brothers Maurice Georges and Armand.They came from France into America to pursuit their dream of creating an
amazing high fashion Denim jean. They were one of the first leading company in the world to create designer denim. -
Movie time
In the 1985 Robert Zemeckis movie, Back to the Future, Marty McFly (Michael J Fox) wore distinctive Guess denim clothing, specially designed specifically for the film. -
Advetising
Guess started to advertise in 1981, the same year it was created into a store. Later on in 1985 Guess intorduced thier iconic black and white ads which are still used today, even on the shopping bags. These black and white adds have won numerous Clio awards. A Clio award is an award giving to reward creative work in advertising, design, and comminucation. This award is presented annually. -
DownHill
In the 90s The Guess Company began to take a downhill turn. The company’s image was damaged when they were being accused of having sweatshop labourers. When Guess sales were dropping because of these allegations other companies were rising to the top like, Calvin Klein, Diesel, Tommy Hilfiger, and Gap. They began rising in popularity as Guess was decreasing. They were slowly losing their image.Guess' sales were going down fast and its stock dropped dramatically. -
The First
Guess was the first company to package their sheet, duvet and pillowcases in a packaging that was actually made from sheeting material. This was different and clever. It was the first time that someone wrapped fabric with more fabric. They still do it to this day when you purchase items like bags or jewelry. They wrap them in a cloth like fabric with the guess logo on the front. -
UH OH
In 1992 Guess was faced litigation from the US Department of Labor. This was because guess failed to pay their employees minimum wage or over time. Instead of going to court, Guess gave back $573,000 in wages and it was paid to the employees. -
Celebrity Indorcement
Guess has included many off different supermodels to pose for them in their advertisements making people more interested in buying their brand. Models such as Claudia Schiffer, Anna Nicole Smith, Eva Herzigova, Valeria Mazza, Kate Upton, Julia Lescova, Laetitia Casta, Anna Nicole Smith, Actress Drew Barrymore and Paris Hilton. Kate Upton was one of the most iconic Guess Girls of all time. -
NEW
In the 2000s, the company promoted a different look and style, As the marketing ads grew increasingly sexier. Guess's sales began to take a turn for the better. In 2005, Guess began catching the eye of many new people, mostly teens who were unaware of Guess's earlier history -
Rising star
Since mid-2003, the Guess stock has been constantly rising. Guess had nothing but positive reviews from stock holders and Wall Street. Recently, the clothing and accessories company has redesigned itself, offering several new aspects to the company and many different new things and styles. -
a new smell
In 2005 Guess began marketing their woman’s perfume. In 2006 guess introduced the Guess men’s cologne line. -
Guess Today
The company operates in many countries around the world with the majority of their stores located in the United States and Canada. They have come a long way since they first started and sales having only been rising. besides their one down fall with the not paying employees the amount of money they desereve guess has come a long way and has been very sucessful.
