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Car models
Ford produced models A, B, C, F, K, N, R and S. Each sold a few thousand a year -
Ford Motor Company is founded
Henry Ford launched the Ford Motor Company in a converted factory in 1903 with $28,000 in cash from twelve investors. -
Moving Assembly Line
Ford introduced the first moving assembly line to make the production more efficient to make automobiles affordable for the middle class -
Lincoln Motor Company
Ford bought Lincoln to compete with Cadillac in luxury cars -
V8's
Ford launched the first low priced car with a v8 engine to market to the middle class -
Lifeguard safety package
Included a standard deep-dish steering wheel, optional front, and, for the first time in a car, rear seat belts. -
Edsel Diaster
Ford invested $250 million in manufacturing, development, and marketing of the Edsel, an automobile that was suppose to be the car of the future, but had failed its expectation being considered unattractive, overpriced and overhyped. Edsel has become a popular symbol for a commercial failure. -
New slogan
Ford started saying, "Have you driven a Ford, lately?" to get new customers to their brand and make the vehicles look more modern -
The Way Forward
After Both Ford's and Gm's corporate bonds had downgraded severely, President Mark Fields introduced The Way Forward, a plan to resize the company dropping models and closing 14 factories -
Ford Now
Ford's stock has done well as they are releasing new models of the Ford Mustang, Focus, and Fiesta. Ford is now the 5th largest automaker in the world.
