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Only 241 men from 14 countries competed at the first-ever modern Olympics. The Olympics only had 9 events,
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In 1920, the official Olympic Games programme that was distributed throughout the Games in Antwerp was filled for the first time with a substantial amount of corporate advertising.
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Coca Cola started its long running partnership with the Olympic Games
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This was the Nazi Olympics. He tried to show case this Olympic to show the world how the Aryan race is the superior race .
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The first Olympic Games to establish the principle of the broadcast rights fee. The BBC agrees to pay one thousand guineas (about US$3,000).More than 500,000 viewers, most living within a 50-mile radius of London, watch the 64 hours of Olympic programming.
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Dick Fosbury was the first to do the " Fosbury Flop"
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America beat USSR in Hockey. In doing this America got a lot of recognition and more supporters.
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Domestic sponsorship for Sydney 2000 generated US$492 million more revenue than that of Atlanta 1996. A new standard for brand protection through education, legislation and advertising controls was also introduced.
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New Balance has been named the official apparel for the Irish Olympic Team.
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The Olympics Games now feature more than 27,000 elite athletes from more than 200 countries competing in 28 sports.
