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The idea for Netflix is born
Reed Hastings and Marc Randolph have an idea to rent DVDs by mail. Testing this theory, they decided to mail each other to ensure the DVDs arrived safely intact at their homes. By 1999, the Netflix subscription debuts, offering their members unlimited DVD rentals without due dates, late fees, or monthly rental limits. -
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Netflix makes its IPO
Netflix makes its initial public offering at $1 a share under NASDAQ ticker NFLX. During this time, membership surpasses 1 million subscribers. Additionally, the freedom to create your profile feature launches, allowing members to develop their likes and interests in movies and shows to create their accounts according to their preferences. -
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Streaming is introduced
Netflix had 1,000 films available for streaming and partnered with electronic brands to allow streaming on game consoles for the first time as well with Blu-ray players and TV set-top boxes. This allowed users to stream movies and shows wherever they had a WI-FI connection -
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streaming launches on mobile devices
Netflix now allows streaming on your mobile devices and continues to expand to Canada, European markets, Australia and New Zeeland. Netflix was then awarded a deal to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. During the year 2011, manufacturers have begun to include branded Netflix buttons on the remote controls to be compatible with the service -
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Netflix wins its first Academy Award
Membership hits 100 million members, and a new feature, "Skip Into," is introduced. Netflix won an Academy Award for the film 'The White Helmets.' and was the most nominated studio at the Emmys. In 2018, Netflix partnered with Telltale Games to port their games into their streaming video format, allowing customers to play through their television remote. -
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Top 10 lists debut
Netflix started offering members a list of what's popular to most at the moment and suggestions of what to watch next to keep their customers engaged and know what's coming next. During this time, streaming services skyrocketed as COVID-19 was announced, and most would stay at home streaming movies and shows, with ending the era of DVD's