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Initial limited category testing phase of Related Item Photos (RIPs)
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Start gathering market data
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Complete all training documentation for watermarking, uploading, and inserting images into listings as well as using iframe RIP codes
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Listers begin using watermarking process for standard images.
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Launch survey and pre-Christmas promos.
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Set marketing/promo calendar for remaining Q4
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Launch survey with email newsletter and full listing support. Gather data for 6 weeks and use data to inform Adwords launch and remainder Q4 marketing strategy.
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Saturday training for watermarking images, uploading to slickpic, posting large inline images, and adding RIPs codes, plus basic HTML, using HTML editor, and adding ALT Text.
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Full deployment with all listers of large in-line watermarked images, category and promo banners, and related item links
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Begin contacting blogs about guest blogging
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First round of mock-ups for new site revamp
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Gather survey results and process data in preparation for Adwords launch.
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Full deployment of multiple Adwords strategies
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Launch select blog ads
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2nd Round of mock-ups for new site complete
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Begin releasing guest blog posts
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Meet with marketing, introduce ideas and share shopaustingoodwill update mockups. Discuss video productions.
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Create batch of videos for trickle release in Feb on youTube channel.
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Roll out blog with content
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Deploy YouTube Channel with content ready for next 90 days.
