eBook timeframe By ccollins.pageonepower Period: Jan 1, 2014 to Feb 28, 2014 eBook Timeframe Timeframe for eBook Marketing Events Jan 7, 2014 Rough Draft Done - Cory Jan 15, 2014 Begin eBook guest post campaign (aim for live 2/17) Jan 16, 2014 eBook finished and turned over to AJ Jan 16, 2014 Begin landing page creation Feb 4, 2014 Homepage display ads rough draft Feb 10, 2014 Promotional comic strip created Feb 10, 2014 The Backlink Show finished Feb 10, 2014 PPC campaign ready Feb 10, 2014 SEW/SEL display ads created Feb 10, 2014 Relationship emails sent (gauge interest) Feb 12, 2014 eBook Webinar (early copies for attendees) Feb 12, 2014 Twitter hashtag plan finalized Feb 12, 2014 eBook copies sent to prior relationships Feb 13, 2014 Training landing page changes ready to push live Feb 13, 2014 Blog announcement written Feb 17, 2014 eBook Release Feb 17, 2014 Training page redirected/pointed at ebook landing page Feb 17, 2014 Blog announcement live Feb 17, 2014 Homepage display ads live Feb 17, 2014 Newsletter email sent Feb 17, 2014 Client notification email? Feb 17, 2014 PPC campaign live Feb 17, 2014 SEW/SEL display ads live Feb 17, 2014 Promoted Tweets sent Feb 17, 2014 G+ ads live Feb 17, 2014 Facebook ads live Feb 18, 2014 Comic strip live Feb 19, 2014 Backlink show live Feb 24, 2014 G+ hangout