Design Phases

Timeline created by MinorServiceDesign
  • Delft Salad Oil, Jan Toorop

    Delft Salad Oil, Jan Toorop
    This poster was commissioned by the Nederlandsche Oliefabriek, an oil manufacturer in Delft. Two women with wavy hair and billowing draperies occupy most of the composition. One of them is dressing a salad. The women with their emphatic contours draw attention away from the actual advertisement, namely for the salad oil. The poster became an icon and lent Dutch Art Nouveau its nickname, the ‘salad oil style’.
  • White on White - Kasimir Malevich

    White on White - Kasimir Malevich
    Dispenses with most of the characteristics of representational art, with no sense of colour, depth, or volume, leaving a simple monochrome geometrical shape, not precisely symmetrical, with imprecisely defined boundaries.
  • RIetveld Chair

    RIetveld Chair
    PHASE 1: FORM
  • 4'33" - John Cage

    4'33" - John Cage
    The piece consists of the sounds of the environment that the listeners hear while it is performed,[4] although it is commonly perceived as "four minutes thirty-three seconds of silence”.
  • Convergence - Jackson Pollock 1952

    Convergence - Jackson Pollock 1952
    Convergence, is an important, innovative development in the history of painting. A collage of colors splattered on a canvas that created masterful shapes and lines that evoke emotions and attack the eye. The painting was created in 1952, and is oil on canvas; 236 cm by 395 cm.
  • Marlboro Man

    Marlboro Man
    The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in nature with a cigarette.
  • Woodstock Festival

    Woodstock Festival
    PHASE 2: CONTENT This is mostly content, because a festival is organized and there are some bands/performers, but the visitors had nothing to say about that, it was just there and they came to visit the festival.
  • Rothko Chapel

    Rothko Chapel
    The interior serves not only as a chapel, but also as a major work of modern art. On its walls are fourteen black but color hued paintings by Mark Rothko.
  • Thaïti lamp - Ettore Sottsas

    Thaïti lamp - Ettore Sottsas
    PHASE 1 and 2: FORM and CONTENT
    “a zoomorphic lamp”, because its profile resembles “a small bird with a long beak”. Sottsass designed it for Memphis, “mixing primary geometric shapes assembled in a way that transforms their rigid abstract quality into the hint of something organic, playful, and exotic.” The Tahiti lamp is one of those objects “that carry memories, feelings, emotions,” whose value is in the message they convey “more than the in the function they carry out.
  • Burningman Festival

    Burningman Festival
    PHASE 3: CONTEXT This festival is created by visitors, without them there would be nothing.
  • waterproof walkman from SONY

    waterproof walkman from SONY
    This product from SONY belongs to the content design phase. It can be argued how many people needed a walkman to function underwater. But this was a lifestyle product, it delivered identity to the customer. What the users are buying is more than the produc itself, but almost just as importantly the ticket into the "sporty, young and sunny ones".
  • Publication book: Experience economy

    Publication book: Experience economy
    Pine and Gilmore publish their book The Experience Economy
  • Sensation

    Sensation
    PHASE 2: CONTENT
    PHASE 3: CONTEXT The party is context, but the extra feeling of going all in white adds a feeling, an extra dimension, an experience.
  • Apple Store

    Apple Store
    Phase 3: Context First Apple Store has opened in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship with consumers.
  • Bone chair - Joris laarman

    Bone chair - Joris laarman
    PHASE 2: content
    While trees have the ability to add material where strength is needed, bones have the ability to take away material where it is not. With this knowledge,there was developed a dynamic digital tool that copies these ways of constructing, and used it to optimize car parts. This software mimics quite precisely the way evolution constructs. For me, this opened up an entire world of possibilities that we can only begin to imagine.
  • ADE - Amsterdam Dance Event

    ADE - Amsterdam Dance Event
    PHASE 3: CONTEXT
  • She's Mercedes Campaign

    She's Mercedes Campaign
    She's Mercedes is a campaign from the car producer aimed at female Mercedes owners. They brand these women as "the elite, the successful, the graceful and the feminine", effectively brand Mercedes as such at the same time. Moreover, She's Mercedes aimed to create a community formed these women. I think it falls under the design for context category.
  • The maker chair - Joris Laarman

    The maker chair - Joris Laarman
  • Shylight - Studio Drift

    Shylight - Studio Drift
    PHASE 3: CONTEXT
    Certain types of flowers close at night, for self-defence and to conserve their resources. This highly evolved natural mechanism is called ‘nyctinasty’ and inspired Studio Drift to create Shylight; a sculpture that unfolds and retreats in a fascinating choreography, mirroring that of real flowers. https://vimeo.com/121668041
  • The Next Rembrandt, ING Bank & J. Walter Thomson

    The Next Rembrandt, ING Bank & J. Walter Thomson
    ING Bank is the proud sponsor of the Rijksmuseum. They wanted to show that they are relevant in their way of using technology like paying solutions to help you further. They are using fingerprint technology. This is a metafoor for their development. I think it really suits fase 3: Context.
  • Holon - Jetske Visser en Michiel Martens

    Holon - Jetske Visser en Michiel Martens
    PHASE 1 and 3 : FORM and CONTEXT It's a installation made with the holon bubbles that almost look like soap bubbles. They started with a flat shape and while playing with it a 3d shape came up. It uses movement to change shape and creates, and shapes the light within a room. https://www.designboom.com/art/martens-visser-reflecting-holon-dutch-design-week-10-27-2016/
  • Seoullo 7017 Skygarden - MVRDV

    Seoullo 7017 Skygarden - MVRDV
    Giving a new funtion as a public walkway in 2017 to the overpass train constraction which was builded in 1970s.
  • Camera's in Billboard, Exterion Media

    Camera's in Billboard, Exterion Media
    The camera's placed in billboard are a perfect example of the context fase. The camera's detect who's in front of them and adjust the ad to the person. It's not only sending. But by use of modern technology like: Internet, face- recognition etc. Ad Agencies can really reach the target group they want. It's a bit creepy tough.
  • Lowlands Festival

    Lowlands Festival
    PHASE 3: CONTEXT Lowlands is a festival where everyone works together. People have influence on what is showed and co-create at the festival itself.
  • Period: to

    Phase One: Form

    The search in Form was the Center of Design
  • Period: to

    Designing Form

  • Period: to

    Designing Content

  • Period: to

    Designing Context

  • Period: to

    Phase Two: Content

    Context was in the Center of Design
  • Period: to

    Phase Three: Context

    Contextual Awareness as the Cneter of Design