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GUMERCINDO GOMEZ CARO
He was born on October first 1936 in Cienaga Boyaca. He received all the love of his family and his mother, a humble peasant widow, as political violence that made its first victims, deprived of having a father. Poverty for him, was the full enjoyment of nature, the beautiful land of Boyaca, fresh air, play and freedom. -
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HISTORIA COLCHONES EL DORADO
Very quickly learned the basics of arithmetic, reading and writing, which he felt strong and powerful to get airborne and migrated to Tunja Boyacá's capital. Between work and study, preferred bakery, profession in which I knew it would forge a strong and brave spirit for the job. After a few years, he felt the desire to be a "longer flight bird", and emigrated to Bogota. -
TRAVELING TO TUNJA
Very quickly learned the basics of arithmetic, reading and writing, which he felt strong and powerful to get airborne and migrated to Tunja Boyacá's capital. Between work and study, preferred bakery, profession in which I knew it would forge a strong and brave spirit for the job. After a few years, he felt the desire to be a "longer flight bird", and emigrated to Bogota. -
DREAMER, RESTLESS AND VISIONARY
One day he had the opportunity to get a political position under the influence of his uncle Miguel Gomez, which would make $ 180 (one hundred eighty dollars) per month, but he preferred to win $ 60 (sixty dollars) in a woodworking shop, where more than a job, he saw an opportunity to learn something that will be useful as a profession in life, and was in the carpentry precisely where he began his industrial designation. -
"STARTING A BUSINESS WITH ONLY $ 35 IN BOGOTA."
His boss Mr. Luis Zárate RIP, was who proposed to created a small factory mattresses, which started in partnership in 1957, with a capital of $ 35 (thirty-five dollars), which today would be no more than $ 50,000 (fifty thousand dollars). That was the beginning of what is now ElDorado Mattresses pride authentically Colombian industry expert in the art and science of good sleep. -
"CREATIVITY IS A WHITE BOOK OPEN TO THE IMAGINATION"
One of the many difficulties that they had was the spring to make mattresses, and became optimistic idea, he invented a machine to do springs, as well as his character was irreverent, indigenous malice much creativity, soon succeeded. It was a conical cast iron roll with a slot where he settled the wire and carrying a crank stuck the wire and the crank was spinning till spring ended as it was cut with pliers, he pulled and was attached and knotted in a press. -
Decade of the 60's
In the early 60's Mr. Gomez was recognized as a mattress, becoming the first in the industry, grew to 15 workers making about three hundred thousand springs month and 30 mattresses a day, from there began the great route today is successful. -
Decade of the 70's
Second logo used in this decade. He began using the image of tunjo Columbian gold as a symbol of the mythical history of the city of gold. -
New Product
Mattresses in Colombia El Dorado imposes bed base wooden structure -
Third logo
Colchones el Dorado made their third logo -
A Puro pulso book.
Published by Círculo de lectores, written by Holman Morales.
A puro pulso´s book tell us in 33 pages the life of Gurmercindo Caro Gomez, successful entrepreneur. The book goes for the Twentieth edition Sponsored by Camara de Comercio of Bogota. -
Recent Logo
The recent logo is use by the company to be identified in the national market. -
Entrepreneur
Mr. Gomez is a star in the darkness, he is a clear example of persevering and entrepreneur spirit that never gives up, he is an incessant warrior, which trust in the human talent.
Day by day is innovating, he has the right to believe that create business is the most wonderful and noble art, because it is where the human with his power of created gives form and molds as a craftsman.
