BLAW Timeline

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  • Acquisition by Unilever

  • Five year plan to ensure products are GMO free

    In 2009, Ben & Jerry's initiated a five year plan to ensure that all its ingredients would be free of genetically modified organisms (GMOs) and accomplished the goal in 2014.

  • "Fight for the Reef" Campaign

    Ben & Jerry's joined the "Fight for the Reef" campaign, a partnership with the Australian Marine Conservation Society to help protect the Great Barrier Reef.
  • LGBTQ+ Advocacy Stance

    LGBTQ+ Advocacy Stance

    Ben & Jerry's would no longer serve two scoops of the same ice-cream flavor in Australia due to Australian government's refusal to legalize same-sex marriage.
  • Black Lives Matter Support

    Black Lives Matter Support

    Ben & Jerry's became one of the most prominent brands to speak out in support of black lives matter after the murder of George Floyd.

  • Unilever transfers trademarks & brand rights to third party purchaser

    Unilever announced that Ben & Jerry's "will be sold" in the West Bank through a third-party distributor.