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Adidas started in a basement in Germany by Adolf and Rudolf Dassler. They didn't electricity or machines so they made their shoes by hand
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The brothers created a company named, "Dassler Brother Shoe Factory". They also got their own factory and began producing 100 shoes per day
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Dassler's make a professional start at the Amsterdam Olympic Games.They worked closely with the athletes to try and create the perfect shoe for their preference.
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The brother's success is shown when when a German athlete wins a 100 meter medal in the Olympic Games wearing wearing the Dassler Brother's shoes.
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Rudolf parts from brother and starts own company named Adidas. He also created the 3 stripe trade mark
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Adidas focuses on producing new and improved soccer cleats that had adjustable, rubber studs
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In soccer world cup the German team won the title all wearing Adidas shoes
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Adi Dassler is first non-american to be conduced into Hall of fame of National Sporting Goods
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Adi Dassler passes away at the age of 78 from heart failure
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with cost on the rise adidas is becoming less profitable. So adidas changes from a mostly manufacturing company to a marketing one
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Adidas becomes a corporation with help from Run-DMC's song
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Adidas turns everything back around and skyrockets in sales and profit
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Adidas opens largest Sports Performing store in the world