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Lob Strauss ,also known as Levi Strauss, was born in Buttenheim.
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Levi strauss and his mother and two sisters had their documents and were ready to leave for America and headed to New York. Levi being a peddler for so many years was ready to leave.
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Levi learned he had relatives in Louisville,KY and went to live with them in the country.
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Levi had been living in Kentucky with his relatives until 1852 when he went to New York to bid farewell to his family before he went to test his luck in San Fransisco, California during the gold rush.He traveled all the way to NY by ship from 1852-1853.
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Levi ported in San Fransisco and became part of a dry goods store with david stern. He also sold his first pair of blue jeans to a miner.His jeans were referred to"those pants of Levis".
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Levi's buisness was booming and everyone was wearing "those pants of Levis".
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Levi and Co. became the official name of Levi's company.Levi would have rather had the name Strauss Brothers ,but that name was already taken.
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Levi received a letter from Jacob Davis suggesting that Levi start puttting rivets on the back pocket of his jeans for them to last longer.Levi accepted the idea and Jacob Davis entered into a partnership with Levi.
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Levi Strauss and Co. developed a trademark for their company.A two arc design stitched in orange thread on the back pocket of their jeans.
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From 1880- 1890 Levi's buisness grew from 250-450 workers.Levi also extended his ownership with his nephews.
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Another new trademark!A leather patch showing two horses trying to pull apart a pair of Levi's jeans,symbolizing how strong they were.
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Levi died of old age in his sleep at the age of 73.
