Sports and Entertainment Marketing

  • Jan 1, 1550

    -1770 Entertainment Marketing

    Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing.
  • Sports Marketing

    National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics
  • Entertainment Marketing

    Development of recording of sound on motion picture film
  • Entertainment Marketing

    First commercial radio stations with regularly scheduled broadcasts
  • Entertainment Marketing

    RCA established the National Broadcasting Company (NBC)
  • Entertainment Marketing

    • Farnsworth transmits first electronic television picture; receives patent.
    • The Columbia Broadcasting System (CBS) is founded
  • Entertainment Marketing

    Color television is introduced
  • Sports Marketing

    All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.
  • Sports Marketing

    Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike.
  • Sports Marketing

    Title IX is enacted, mandating equal access to educational opportunities for men and women
  • Sports Marketing

    Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.
  • Entertainment Marketing

    • First IBM Personal Computers are available for retail sales
    • MTV makes its debut
  • Sports Marketing

    The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.
  • Sports Marketing

    Olympic Park in Atlanta, GA is bombed.