5 Social Media Disruptions

By OregonDucksForTheWin11
  • TikTok’s Global Rise During COVID-19

    TikTok’s Global Rise During COVID-19

    Platforms Used: TikTok, Instagram Reels Tactics: Viral dance trends, comedy videos, and DIY tutorials gave people social connection and entertainment during lockdowns. Disruption: Transformed how people consumed short-form video, leading Instagram and YouTube to copy the format.
  • The Rise of “FinTok” and Educational Micro-Content

    The Rise of “FinTok” and Educational Micro-Content

    Platforms Used: TikTok, YouTube Shorts Tactics: Influencers shared 60-second financial, health, and productivity tips using quick-cut editing and visual storytelling. Disruption: Shifted how Gen Z learns — replacing traditional online courses with bite-sized, crowd-sourced education.
  • BeReal App Shakes Up Instagram Culture

    BeReal App Shakes Up Instagram Culture

    Platforms Used: BeReal, TikTok (for reposts) Tactics: Encouraged users to post unfiltered daily photos once per day, in real time. Disruption: Challenged the “perfect image” culture of social media and inspired authenticity-based trends.
  • Threads Launches as a Twitter Alternative

    Threads Launches as a Twitter Alternative

    Platforms Used: Threads (by Meta) Tactics: Influencers and brands moved their communities to Threads to maintain conversations after Twitter’s decline. Disruption: Marked a major shift in online micro-blogging and created competition in social media spaces.
  • The AI-Generated Content Boom

    The AI-Generated Content Boom

    Platforms Used: TikTok, YouTube, Instagram, ChatGPT integrations Tactics: Users created AI-generated art, videos, and music, making creativity more accessible. Disruption: Changed how content is produced and consumed — blurring the lines between human and digital creativity. Image Idea: AI-art collage or creator using an AI tool.