S&EM1 Sports Marketing Events Timeline

By kevinlevine13

  • Baseball

    Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens.

  • NCAA

    National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.

  • Wheaties

    Lou Gehrig appeared on a Wheaties box.

  • Women's Baseball

    All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.

  • Babe Didrickson

    Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.

  • Nike-Knight

    Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike.

  • Title IX

    Title IX is enacted, mandating equal access to educational opportunities for men and women.

  • Rich Foods

    Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.

  • Boycott

    The US boycotts the Summer Olympics in Moscow.

  • Commercialized Olympics

    The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.

  • Bombing Atlanta

    Olympic Park in Atlanta, GA is bombed.