Sports Marketing

  • Baseball

    Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens.
  • NCAA

    National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.
  • Wheaties

    Lou Gehrig appeared on a Wheaties box.
  • Girls Professional Baseball League

    All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.
  • Endorsements

    Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.
  • Phil Knight opens Blue Ribbon Sports.

    Phil Knight opens Blue Ribbon Sports.
  • Blue Ribbon Sports is changed to Nike.

  • Title IX.

    Title IX is enacted, mandating equal access to educational opportunities for men and women.
  • Rich Foods

    Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.
  • Olympics

    The US boycotts the Summer Olympics in Moscow.
  • Olympics

    The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.
  • Olympic Park

    Olympic Park in Atlanta, GA is bombed.