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The 2016 Election was influenced a lot by Donald Trumps use of his Twitter account.
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Vine was a app similar to tik tok it died in 2017 because it didnt have a good system in place to hold all its users.
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Covid 19 was changed completely due to the social spreed of COVID and the fact that we all so quickly had our minds changed.
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Wayfair was a victim of a scandalous rumor. Saying that they were selling furniture as kids on the website as a part of sex trafficking. This was huge on Instagram and hurt Wayfairs business.
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Cancel Culture is something that has been created by social media. Netflix was a victim of cancel culture it is the idea that you wont support this any more because they disagreed with something you said.