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Zalando entered in the market taking soon the leadership in Germany for the e-commerce of clothes, in particular shoes
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Zalando increase the variety of the offer, adding new types of clothes and accessories
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Zalando successfully expand his business in 15 european markets
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Zalando reach an operational excellence, innovatin a company's mobile app and investing in building his own technology and logistic infrastructure .
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Zalando become the biggest only-online fashion company, thanks to his focusing on deep customer relationship and leveraging infrastructure beyond wholesales ( partner program )