• founded by Jerry Yang and David Filo

  • Period: to

    Yahoo! development

  • Incorporated

  • Yahoo! begins serving ads

  • Yahoo! becomes public, international launches

    raising $33.8 million dollars by selling 2.6 million shares at the opening bid of $13 each.
  • Yahoo news! aggregate news page born

    August Yahoo! News is birthed by aggregated news page created by Yahoo! co-founder
  • More international launches (Sports and Travel)

  • Yahoo! Mail

    On March 8, 1997, Yahoo! acquired online communications company Four11. Four11's webmail service, Rocketmail, became Yahoo! Mail.
  • Google founded

  • International launches, yahoo small business, calendar

  • Yahoo! Messenger launches

  • Added to S&P/more international/vertical launches

    December 8 Yahoo! added to S&P 500 index
    October 6 Yahoo! Mexico launches
    September 24 Yahoo! China launches
    June 21 Yahoo! Messenger launches
    June 8 Yahoo! Brazil launches
    May 27 Yahoo! Health launches
    April 1 Yahoo! acquires
    March 1 Yahoo! Entertainment launches
    February 8 Yahoo! announces third stock split (a 2-for-1 common stock split)
    January 28 Yahoo! acquires GeoCities
    January 28 Yahoo! Taiwan, Yahoo! Singapore and Yahoo! Hong Kong launch
  • Stock: $118.75 a share (alltime high)

    January 3, 2000: $118.75 a share (alltime high)
    Yahoo! stock doubled in price in the last month of 1999.[1
  • Started using Google search results

  • started competiting with AOL, content-rich services

    Yahoo! formed partnerships with telecommunications and Internet providers to create content-rich broadband services to compete with AOL.
  • Terry S. Semel Chairman appointed CEO

    TerryFrom Warner Brothers
  • Squandered Google aquisition

    Several major bungled deals lie in Yahoo's wake. The first was the potential acquisition of Google in 2001. Google founders Sergey Brin and Larry Page met Terry Semel, then Yahoo chief executive, and said Google's price was $1bn but that it was not for sale. A fortnight later, they increased the price to $3bn.
  • Stock: post-bubble low of $4.05

    September 26, 2001: post-bubble low of $4.05 on
  • Acquired Inktomi

  • Became its own web crawler-based search engine

  • Acquires Overture

    Really enters search market, whereas before relied on Google resultsOverture, search platform. Developed by Bill Gross now at Google
  • Relationship with Google terminated, became main competitors

  • Deal with China to create e-commerce venture

  • Gmail launched

  • Yahoo! search becomes independent

  • Yahoo revamps mail in response to gmail

    Yahoo! upgraded the storage of all free Yahoo! Mail accounts from 4 MB to 1 GB, and all Yahoo! Mail Plus accounts to 2 GB.
  • Facebook launched

  • Yahoo! Purchased flikr

  • Yahoo tries to keep up with Google Talk

    Google also released Google Talk, a voice over IP and instant messaging service, on August 24, 2005. On October 13, 2005, Yahoo! and Microsoft announced that Yahoo! Messenger and MSN Messenger would become interoperable.
  • Partners with

    Yahoo! forms strategic partnership with in China, China's largest e-commerce company
  • Launched Yahoo 360

    was a social networking and personal communication portal operated by Yahoo! made available in 2005. It enabled users to create personal web sites, share photos from Yahoo! Photos, maintain blogs and lists, create and share a public profile and see which friends are currently online. 360° also featured a 'friends updates' section, under which each friend's latest update was summarized (e.g. blog posts, updated lists or newly shared photos). This service was never officially launched
  • Yahoo! Messenger and MSN Messenger would become interoperable

  • Bought De-li-cious bookmark site

  • Yahoo Go! Cross Platform

    Transfer your info cross-platform
  • Yahoo redesigns homepage

    More content more interactive
  • Potential Facebook buy

    A deal to acquire Facebook for $1bn in 2006 went as far as a handshake, the Guardian has been told, but that fell apart at the last minute when Yahoo went back to renegotiate on price.
  • Launches oneSearch for mobile

    Launches oneSearch accessible by mobile phones
  • Revamped mail service to compete with google mail (wiki)

  • Discontinued Yahoo 360

  • Laying off 1,000 employees

    as the company had suffered severely in its inability to effectively compete with industry search leader Google. The cuts represented 7 percent of the company's workforce of 14,300
  • Yahoo rejects takeover bid from Microsoft

    Yahoo has rejected a takeover bid worth more than $40bn (£20.5bn) from software giant Microsoft, saying it is too low.
    Causes many investors to lose faith in yahoo and stock price to go down. Also, on June 12, Yahoo! announced a non-exclusive search advertising alliance with Google.[53] Upon this announcement, many executives and senior employees announced their plans to leave the company as it appeared they had lost confidence stra
  • Yahoo! launched Shine

    a site tailored for women seeking online information and advice between the ages of 25 and 54
  • Shares: $28.67

    $28.67 per share on May 2, (wiki)
  • Stock dropped $8.94

    On November 20, 2008, almost 10 months after Microsoft's initial offer of $33 per share, Yahoo!'s stock (YHOO) dropped to a 52-week low, trading at only $8.94 per share.[56
  • Yahoo's shares have not traded above $40 for two years.

    Yahoo's shares have not traded above $40 for two years.
  • Economic downturn layoffs

    On December 10, 2008, Yahoo! began laying off 1,520 employees around the world as the company managed its way through the global economic downturn.[34
  • Carol Bartz replaces Jerry Yang as CEO

    Since Bartz took the helm of Yahoo in January this year, the CEO has made sweeping changes to the beleaguered Sunnyvale, Calif.-based company’s image, including rolling out a revamped homepage and updated versions of its Mail and Messenger consumer web products that tap into social networks like Facebook and Twitter. Bartz also has been quick to correct widespread assumptions that Yahoo is a search company, trying to set it apart from rivals like Google and Microsoft.
  • Logo redesign

    May 2009, along with a new theme redesign, the logo was changed to purple with no outline or shadow. (w)
  • Re-launch website

    Allows for more third-party apps
  • Yahoo stock: $17/share

  • Google stock: $440

  • Yahoo! Partners with Microsoft Bing!

    On July 29, 2009, it was announced in a 10 year deal that Microsoft would have full access to Yahoo!'s search engine to be used in future Microsoft projects for its search engine, Bing. [58][dead link] Under the deal, Microsoft was not required to pay any cash up front to Yahoo!. The day after the deal was announced, Yahoo!'s share price declined more than 10% to $15.14 per share, about 60% lower than Microsoft's takeover bid
  • New mail/search features

    Yahoo new features in mail, messenger, search
  • Yahoo launches it's you ad campaign

    $100 million marketing campaign "It's you"
    It flopped.
  • Bartz replaced by Tim Morse as interim CEO

    Bartz sent an email to Yahoo! employess saying she was removed from her position at Yahoo! by the company's chairman Roy Bostock via a phone call. [62] CFO Tim Morse was named as Interim CEO of the company.[63] [64]
  • Scott Thompson become CEO

    On January 4, 2012, Scott Thompson, former President of PayPal, was named the new chief executive officer.
  • Facebook sues Yahoo over patents

    March 2012, Yahoo began legal proceedings to sue Facebook over 10 patents upon which it claims the social network is infringing.
  • Cut 2,000 jobs

    April 4, 2012: Yahoo announced a cut of 2,000 jobs or about 14 percent of 14,100 workers employed by Yahoo!. The cut is expected to save around $375 million annually after the layoffs are completed at end of 2012.[17]
  • Introduced new Yahoo! seearch

  • Interim CEO Scott Thompson outsted

    Yahoo swept out Scott Thompson as CEO Sunday in an effort to clean up a mess created by an exaggeration about his education that destroyed his credibility as he set out to turn around the long-troubled internet company.
  • CEO Ross Levinsohn takes over interim CEO

    Ross Levinsohn, who oversees Yahoo's content and advertising services, is taking over as interim CEO. He becomes the fourth person to run Yahoo in eight months.
  • Former Google director, Michael Barrett as its Chief Revenue Officer.

    June 2012,: Yahoo! hired former Google director, Michael Barrett as its Chief Revenue Officer.
  • Marissa Mayer was named as Yahoo! CEO

    On July 16 2012, former Google executive, and Walmart corporate director Marissa Mayer was named as Yahoo! CEO and President, effective July 17.
  • Yahoo! news aggregate news page born

    August Yahoo! News is birthed by aggregated news page created by Yahoo! co-founder