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Social Media Chicken Campaign Launch
Social Media Campaign on Dear Consumers page, start introducing and creating public awareness on the issues. -
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Social Media Campaign
Social Media Campaign on Dear Consumers launched to start introducing the campaign issues and building public awareness on problems in the chicken supply chain. Then converting the awareness into action taking via different online and offline platforms throughout the year. -
Meeting with CP sustainability team + their subsidiary company
To inform our workplans and demand+solution for each supply chain (seafood, oranges, chicken) -
Rationale: PM2.5 and chicken supply chain
Literature review/media brief to bridge between PM2.5 and chicken supply chain, to support the dialogue with government.
What are the gaps?
- To interact with different stakeholders. -
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change.org petition running
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MSP meeting with core member (NGOs) in Bangkok
Meeting with potential MSP members in Bangkok to agree on way of working, objectives, goal and roles. -
change.org petition launch
The petition to support the asks of the campaign and it will be running throughout the year. -
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Scorecard research and OTC
Conducting 2021 Y4 scorecard research and Y1-Y4 assessment + policy recommendation from Oxfam Mid May- End of June: review scores
1-15 July: presentation + internal assessment
21 July: letter to supermarket
4 September: 2nd cut off
end of September: release report -
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Consultation with international expert from Oxfam's network
Developing guideline with assistance from international expert from Oxfam's network, provide guidance for local guideline drafting expert. -
Engaging with new nano and macro influencers for Dear Consumer Campaign
To raise profile of the campaign and highlight campaign messages and the issues within food supply chains leading the public to action taking and shift in supermarket policy. -
Period: to
Engaging with new nano and macro influencers for Dear Consumer Campaign
This engagement will run through out the year until campaign exist. -
Chicken Spike (Virtual Chicken spike EP1)
An offline spike in Chiang Mai, an online spike will run simultaneously.
** To mobilise big consumer actions + influencer. ** shift to online spike and the offline events would be seen as support events. -
Launch of chicken video V1
The launch of problem in the chicken's supply chain to initiate the public dialogue how we can solve this issues as consumers. -
MSP Guideline writing expert on board
To assist the MSP's chicken supply chain in the guideline development. -
Period: to
Development of Sustainability Voluntary Guideline for Chicken supply chain
To engage with MSP (local groups, local producers, NGOs, academics) to develop sustainability voluntary guideline for chicken supply chain, this will be launched at the Public forum for retailers. -
Media Trip in Chiang Mai
Invite selected media to bear witness the problems of unsustainable maize and chicken productions in order to communicate the problems to the nation wide audiences. Identify Media Trip Manager = ?
** consultant + Oxfam will be coordinating closely with BioThai to set the theme, logistic, speakers, narrative. ** interview local communities and produce media material as alternative to media trip. -
Period: to
Media Trip in Chiang Mai
A trip in Chiang Mai with selected media to document and bear witness on non-sustainable maize production in Northern Thailand. -
Period: to
Scorecard OTC period
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MSP meeting in Chiang Mai
To meet with local stakeholders in Chiang Mai (local NGOs, local governments) on the problem in unsustainable maize production --> PM2.5, building the relationship for further policy recommendation discussion (optional: press conference to announce the movement and event). -
2nd Chicken Video Launch (introducing Haze-Free chicken)
Prduce video to raise awareness on chicken supply chain (v.2) -
Caravan in Northern provinces (direct impacted communities)***
Re-engagement with consumers and MSP. This will be public mobile events in impacted communities in Northern Thailand (focusing in Chiang Mai. Nan/Chiang Rai tentative) Target audience:
1) urban consumers in impacted provinces in the north
2) CBOs in the provinces (need target audiences/CBOs mapping)
3) retailers? Estimated outputs?
1) convert the awareness into actions -
Period: to
Caravan in Northern province (direct impacted communities)
To engage with consumers who have been directly impacted by the unsustainable maize production, to gain support for the campaign. -
MSP meeting in Nan.
To meet with local stakeholders in Nan (local NGOs, local governments) on the problem in unsustainable maize production --> PM2.5, building the relationship for further policy recommendation discussion. -
Online capacity building workshop for supermarkets
To enhance capacity for supermarkets on best practices and international guidelines on SCP. Human right due diligent/ traceability: MHRDD (EU) -
Period: to
Meeting with supermarkets for guideline's input
To have consultation meeting with supermarkets to seek for their inputs on the draft guideline developed by the MSP. -
Scorecard Launch
To release the result of Y4 scorecard and progress of supermarkets on the scores, as well as recommendation. -
Period: to
Market Surveillance research for Orange campaign
To conduct an assessment research of orange supply chain improvement : chemical residual in orange, QR code, market surveillance, this will be used as an evidence for orange spike wrap up. The result will be released publicly on August as a wrap up. -
Exit meeting with stakeholders
To handover legacy to relevant stakeholders -
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Exit meeting with stakeholders
To handover project legacy to relevant stakeholders -
Meeting with supermarkets for guideline's input
To engage and gain inputs from supermarkets on the guideline. -
Social media orange campaign
As a campaign follow up to assess if our demands on orange supply chain has been taken by the supermarkets. -
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Social media orange campaign
As a campaign follow up to assess if our demands on orange supply chain has been taken by the supermarkets. -
Orange campaign follow up: Release Market Surveillance research
To release an assessment research of orange supply chain improvement : chemical residual in orange, QR code, market surveillance, this will be used as an evidence for orange spike wrap up. -
Online Photo Exhibition
The online photo exhibition will be launch online to demonstrate the impact of covid19 to the food production in Thailand. -
Period: to
Online Photo Exhibition
To exhibit the effort of food frontliners during the covid-19 pandermic, how important they are and how this circumstance change or lead us to sustainable consumption and production. -
MSP Press Conference
Press conference to announce the agenda of MSP and its goals to inform public and relevant agencies the presence of MSP and pave the way for lobbying with the relevant government agencies. -
Public Forum for retailers on sustainable sourcing and SCP
To organise public forum co-hosted with credible organisation (e.g. Stock Exchange of Thailand (SET)/ University/ The Federation of Thai Industries (FTI)) targeting supermarkets/wet markets to raise awareness on sustainable and equitable sourcing in Bangkok after the launch of Y4 scorecard to wrap up the project. -
Reporting period
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Period: to
Exit Video Production
Exit video to wrap up and promote sustainable consumption as a project legacy -
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Reporting and project closing
Report writing for each Result and approval -
MSP Guideline Delivery and Discussion
MSP co-hosts the meeting with relevant government agencies to inform of guideline made by the MSP stakeholder for its implementation. -
Release Exit Video
Exit video to wrap up and promote sustainable consumption as a project legacy during scorecard launch.