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Social Media Campaign on Dear Consumers page, start introducing and creating public awareness on the issues. -
Social Media Campaign on Dear Consumers launched to start introducing the campaign issues and building public awareness on problems in the chicken supply chain. Then converting the awareness into action taking via different online and offline platforms throughout the year.
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To inform our workplans and demand+solution for each supply chain (seafood, oranges, chicken) -
Literature review/media brief to bridge between PM2.5 and chicken supply chain, to support the dialogue with government.
What are the gaps?
- To interact with different stakeholders. -
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Meeting with potential MSP members in Bangkok to agree on way of working, objectives, goal and roles. -
The petition to support the asks of the campaign and it will be running throughout the year.
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Conducting 2021 Y4 scorecard research and Y1-Y4 assessment + policy recommendation from Oxfam Mid May- End of June: review scores
1-15 July: presentation + internal assessment
21 July: letter to supermarket
4 September: 2nd cut off
end of September: release report -
Developing guideline with assistance from international expert from Oxfam's network, provide guidance for local guideline drafting expert.
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To raise profile of the campaign and highlight campaign messages and the issues within food supply chains leading the public to action taking and shift in supermarket policy. -
This engagement will run through out the year until campaign exist.
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An offline spike in Chiang Mai, an online spike will run simultaneously.
** To mobilise big consumer actions + influencer. ** shift to online spike and the offline events would be seen as support events. -
The launch of problem in the chicken's supply chain to initiate the public dialogue how we can solve this issues as consumers.
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To assist the MSP's chicken supply chain in the guideline development.
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To engage with MSP (local groups, local producers, NGOs, academics) to develop sustainability voluntary guideline for chicken supply chain, this will be launched at the Public forum for retailers.
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Invite selected media to bear witness the problems of unsustainable maize and chicken productions in order to communicate the problems to the nation wide audiences. Identify Media Trip Manager = ?
** consultant + Oxfam will be coordinating closely with BioThai to set the theme, logistic, speakers, narrative. ** interview local communities and produce media material as alternative to media trip. -
A trip in Chiang Mai with selected media to document and bear witness on non-sustainable maize production in Northern Thailand.
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To meet with local stakeholders in Chiang Mai (local NGOs, local governments) on the problem in unsustainable maize production --> PM2.5, building the relationship for further policy recommendation discussion (optional: press conference to announce the movement and event).
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Prduce video to raise awareness on chicken supply chain (v.2)
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Re-engagement with consumers and MSP. This will be public mobile events in impacted communities in Northern Thailand (focusing in Chiang Mai. Nan/Chiang Rai tentative) Target audience:
1) urban consumers in impacted provinces in the north
2) CBOs in the provinces (need target audiences/CBOs mapping)
3) retailers? Estimated outputs?
1) convert the awareness into actions -
To engage with consumers who have been directly impacted by the unsustainable maize production, to gain support for the campaign.
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To meet with local stakeholders in Nan (local NGOs, local governments) on the problem in unsustainable maize production --> PM2.5, building the relationship for further policy recommendation discussion.
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To enhance capacity for supermarkets on best practices and international guidelines on SCP. Human right due diligent/ traceability: MHRDD (EU)
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To have consultation meeting with supermarkets to seek for their inputs on the draft guideline developed by the MSP.
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To release the result of Y4 scorecard and progress of supermarkets on the scores, as well as recommendation. -
To conduct an assessment research of orange supply chain improvement : chemical residual in orange, QR code, market surveillance, this will be used as an evidence for orange spike wrap up. The result will be released publicly on August as a wrap up.
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To handover legacy to relevant stakeholders
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To handover project legacy to relevant stakeholders
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To engage and gain inputs from supermarkets on the guideline.
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As a campaign follow up to assess if our demands on orange supply chain has been taken by the supermarkets.
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As a campaign follow up to assess if our demands on orange supply chain has been taken by the supermarkets.
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To release an assessment research of orange supply chain improvement : chemical residual in orange, QR code, market surveillance, this will be used as an evidence for orange spike wrap up.
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The online photo exhibition will be launch online to demonstrate the impact of covid19 to the food production in Thailand.
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To exhibit the effort of food frontliners during the covid-19 pandermic, how important they are and how this circumstance change or lead us to sustainable consumption and production.
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Press conference to announce the agenda of MSP and its goals to inform public and relevant agencies the presence of MSP and pave the way for lobbying with the relevant government agencies.
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To organise public forum co-hosted with credible organisation (e.g. Stock Exchange of Thailand (SET)/ University/ The Federation of Thai Industries (FTI)) targeting supermarkets/wet markets to raise awareness on sustainable and equitable sourcing in Bangkok after the launch of Y4 scorecard to wrap up the project. -
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Exit video to wrap up and promote sustainable consumption as a project legacy
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Report writing for each Result and approval
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MSP co-hosts the meeting with relevant government agencies to inform of guideline made by the MSP stakeholder for its implementation.
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Exit video to wrap up and promote sustainable consumption as a project legacy during scorecard launch.