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Milestones, Completion Dates, and Results
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Started collecting restaurant data and organizing the 20 Super Celebration Sites. (ICVA)
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List of available ICVA feeds for restaurants, shopping and attraction information sent to Host Committee.
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ChaCha Widget
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Added 10-15 Q & A pairs to each category in the CMS database
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IGoDigital Internal (Local) Testing
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Finalize and Print
(Revisions delayed printing: didn't print until the end of Dec.) -
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Add 30-50 Q & A pairs under each category
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Meet with Celebration Sites to discuss FourSquare/ Specials/ Lists
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200,000+
"Get Connected" Cards printed and distributed. Also "Marketing Kits" with table tents / posters (showing how to connect with Four Square, Facebook, Twitter) distributed around Indianapolis. -
Turn in all Bookmarks/ Shortcuts for volunteer "Street Team" tablets
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Innovative launches Mobile optimized version of website
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Expanded and new data imported into ICVA master database, including additional downtown restaurants and restaurant lists compiled by Super Celebration Sites.
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2-3 Weeks before the Super Bowl we invited a diverse group of Indianapolis' most "socially-influencial" residents to attend the first ever Social Bowl. 46 people were selected to reflect the 46th Super Bowl (XLVI). Each attendee was given a Social Bowl messenger bag, hat, quick reference brief with information about the Super Bowl as well as free tickets to the NFL Experience and Media Day. These liaisons helped to amplify and spread factual info to the public via various social media tools.
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Raidious Social Media Shift One:
(1/23/12)-->(1/29/12) -
Final Review (Last minute Q & A added to the Database)
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iOS and Android Mobile App launch
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Starting almost two weeks pre-SB. 2-4 members of ChaCha's staff are stationed at The Social Media Control Center. They are monitoring the CMS real-time. All CMS alerts (Parking) (Zip Line sold out) t
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Final Meeting before the Super Bowl:
-(#social46) update
-App Review
-CMS Review
-Set stage for Command Center
-Site Review- ChaCha update/ IGoDigital update -
Super Bowl Village opens 1/27/12
Super Car venue specials go live 2/2 -
Raidious Social Media Shift Two:
(1/30/12)-->(2/4/12) -
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FEB 1st, 2012
ChaCha Web Widget answers ~ 2,000 questions/ day
Top Questions: Parking, SB Village, NFL Experiece, & Zip Line. SMS Mobile App answers ~ 20,000 questions/ day ChaCha SB VIP List ~ 25,000 people Opted-In to received SB updates -
Facebook Fans- 15,456
Twitter Followers- 22,076 -
Super Bowl XLVI at Lucas Oil Stadium, Indianapolis
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Post Super Bowl wrap up.
