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Period: to
Super Bowl 46 Interactives Committee
Milestones, Completion Dates, and Results -
Start to collect Restaurant data
Started collecting restaurant data and organizing the 20 Super Celebration Sites. (ICVA) -
ICVA update
List of available ICVA feeds for restaurants, shopping and attraction information sent to Host Committee. -
Period: to
Content Mgmt System
ChaCha Widget -
Content Mgmt System (CMS)
Added 10-15 Q & A pairs to each category in the CMS database -
Website
IGoDigital Internal (Local) Testing -
"Get Connected" Cards
Finalize and Print
(Revisions delayed printing: didn't print until the end of Dec.) -
SMS Plan Finalized
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Content Mgmt System (CMS)
Add 30-50 Q & A pairs under each category -
ICVA
Meet with Celebration Sites to discuss FourSquare/ Specials/ Lists -
"Get Connected" Cards
200,000+
"Get Connected" Cards printed and distributed. Also "Marketing Kits" with table tents / posters (showing how to connect with Four Square, Facebook, Twitter) distributed around Indianapolis. -
Street Team Tablets
Turn in all Bookmarks/ Shortcuts for volunteer "Street Team" tablets -
Mobile Website launches
Innovative launches Mobile optimized version of website -
ICVA Database Expansion
Expanded and new data imported into ICVA master database, including additional downtown restaurants and restaurant lists compiled by Super Celebration Sites. -
Social Bowl 46 (#Social46)
2-3 Weeks before the Super Bowl we invited a diverse group of Indianapolis' most "socially-influencial" residents to attend the first ever Social Bowl. 46 people were selected to reflect the 46th Super Bowl (XLVI). Each attendee was given a Social Bowl messenger bag, hat, quick reference brief with information about the Super Bowl as well as free tickets to the NFL Experience and Media Day. These liaisons helped to amplify and spread factual info to the public via various social media tools. -
Social Media Command Center
Raidious Social Media Shift One:
(1/23/12)-->(1/29/12) -
Content Mgmt System (CMS)
Final Review (Last minute Q & A added to the Database) -
NFL Mobile App Launch
iOS and Android Mobile App launch -
ChaCha CMS
Starting almost two weeks pre-SB. 2-4 members of ChaCha's staff are stationed at The Social Media Control Center. They are monitoring the CMS real-time. All CMS alerts (Parking) (Zip Line sold out) t -
Final Interactives Meeting pre-SB
Final Meeting before the Super Bowl:
-(#social46) update
-App Review
-CMS Review
-Set stage for Command Center
-Site Review- ChaCha update/ IGoDigital update -
Super Bowl Village (Opens)
Super Bowl Village opens 1/27/12
Super Car venue specials go live 2/2 -
Social Media Command Center
Raidious Social Media Shift Two:
(1/30/12)-->(2/4/12) -
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ChaCha CMS
FEB 1st, 2012
ChaCha Web Widget answers ~ 2,000 questions/ day
Top Questions: Parking, SB Village, NFL Experiece, & Zip Line. SMS Mobile App answers ~ 20,000 questions/ day ChaCha SB VIP List ~ 25,000 people Opted-In to received SB updates -
Social Media Update
Facebook Fans- 15,456
Twitter Followers- 22,076 -
Super Bowl XLVI
Super Bowl XLVI at Lucas Oil Stadium, Indianapolis -
Featured on Mashable.com
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Document and Debrief
Post Super Bowl wrap up.
