-
The company known as Xerox was founded as a small photography paper company IN Rochester, New York. It was initially called The Haloid Company. Soon after it was sold for $50,000.
-
To combat the depression and slumping sales, The Haloid Company decided to release a new, higher quality paper, which is widely said to have saved the company from collapse. The board was praised for their wise decisions.
-
The products they were now able to sell from Rectigraph quickly grew to represent a large segment of their revenue. In order to pay for this purchase, Haloid later goes public.
-
In order to pay the debts incurred by their purchase of Rectigraph, The Haloid Company went public.
-
Due to the rapidly increasing demand for high quality paper for maps, the millitary bought from Xerox. This was obviously great for the company
-
After gaining the technology and entering a royalty-sharing deal with Chester Carlson
-
Now known as Haloid Xerox Incorporated, the company decided to shift their ambitions towards the photocopier market and away from the paper market. This copier is widely regarded as one of Xerox's best products to ever hit the market.
-
This is when Xerox started to dive into the personal computer market .. Their invention would heavily inspire the Macintosh.
-
in the 1975 SuperBowl, Xerox decided to air a commercial showing a monk that is using a Xerox to save himself from "decades of copying". Some thought it would be received as controversial. It wasn't, and ended up putting Jack Eagle as the face of the company.
-
Xerox was able to gain a 20% marketshare, coming almost solely from IBM. Their version, called the Memorywriter, was a success. This was under the supervision of the new CEO David Kearns
-
After the previous CEO had reached the max age allowed, this executive since the 1960s. Some regard this shift as the tipping point, when Xerox left their throne as the best and finally slumped in the years to come.
-
Yet again, the company decided to shift their branding. Now their goal was to shift from analogue technologies to digital.
-
Xerox did the research, and they realized the market for printers with copier capabilities was eclipsing the copier market. They bought TekTronix and gained the second largest market share for printers
-
Due to their revolutionary technology that came with the DocuColor, Xerox received multiple awards for their cutting-edge technology with scanning color documents. This award proved to the business world that Xerox was still a growing and developing company, and not a stagnant one.
-
The company bought Affiliated Computer Services, which dealt with outsourcing business services. This purchase did not work out for the already slumping company. Eventually, they had to spin off the company to avoid higher losses on their income sheet.
