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Wicca originated in the early twentieth century, when it developed amongst secretive covens in England.
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Wicca was first introduced to the public in 1954 by Gerald Gardner.
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New figures arose in Britain who popularized their own forms of the religion, including Robert Cochrane, Sybil Leek and Alex Sanders, and organizations began to be formed to propagate it.
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From the 1970s onward, books began to be published by such figures as Paul Huson, Scott Cunningham, and Stewart and Janet Farrar which encouraged self-initiation into the craft.
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Wicca was used as a partial basis for witchcraft-based American films and television shows, further increasing its profile, particularly amongst younger people, in the 1990s.