TUI CASE STUDY By hwilson240@gmail.com Period: Oct 24, 1990 to Oct 25, 2016 Enters Tourist industry Period: Jul 24, 1995 to Oct 25, 2016 Exit from traditional industry Michael Frenzel an Preussag team smeltinexited and mining industry Period: Oct 24, 1997 to Oct 25, 2016 Acquisitons Process of numerous acquisitions Period: Oct 24, 1999 to Oct 25, 2016 Purchased 24.9 percent of Thomas Cook Proceeds to acquire majority stake Period: Oct 24, 2000 to Oct 25, 2016 Transgression into European market Period: Apr 24, 2002 to Oct 25, 2016 Creation of Air Management Period: Apr 24, 2003 to Oct 25, 2016 Creation of TUI China for Chinese visiting Germany Period: Apr 24, 2004 to Oct 25, 2016 Open agency in Hamburg Period: Aug 24, 2005 to Oct 25, 2016 Launches Russian tour operator Market Period: Oct 24, 2005 to Oct 25, 2016 Launch of virtual tour opertor "Touropa.com" Period: Dec 24, 2005 to Oct 25, 2016 Merger with CP