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The first international congress organizations met at the Hague.
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The union moved from The Hague to Geneva, placing tourism at the heart of global diplomacy and reconstruction following World War II.
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The top 5 global destinations welcomed 70% of all tourists: United States, Canada, Italy, France and Switzerland.
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25 million international tourist arrivals.
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The UN declared 1967 the international tourism year with the slogan "tourism: a passport to peace".
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The market share went below 50%. More destinations were tapping into the benefits of tourism.
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166 million international tourist arrivals.
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The World Tourism Organization was established in Madrid.
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The United Nations general assembly welcomed the organization as a special agency in its own right.
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The UNWTO name and branding were launched.
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International arrivals passed the 1 billion mark.
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Tourism's power to build a better future for people and planet was further emphasized with the UN international sustainable tourism for development. 1.3 billion international tourists.
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1.5 billion international tourists.
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Tourism was a central pillar of the UN response when the COVID pandemic hit.
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Tourism was prepared to bounce back and lead recovery.
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The king of Spain was presented with a Madrid declaration on tourism.