Coast country golden

Timeline of the Imperial IB Business Case Study - Abdelgader Eldaw

By aeldaw
  • The Imperial is founded by Roger Williams

    The Imperial is founded by Roger Williams
    Created for profits the Imperial was founded in 1906. Roger Williams created a fortune in the primary sector and wanted to diversify investments. The Imperal was operated as a sole trader.
  • Period: to

    The Imperial a market leader

    Imperial has become a market leader and the most famous in Mombassa.
    It had a positive coorporate image.
  • Imperial Sold by Jeff Williams; Jeff and Jomo go back to the UK

    Jeff Williams, Roger's heir and son sell the Imperial due to external political factors. He gets Jomo, the groundskeeper a work permit in the UK.
  • Period: to

    Imperial has 5 different owners

    The Imperial bought due to attractiveness as a property. Sold due to external political tensions.
  • Imperial Purchased by GP

    Imperial Purchased by GP
  • Jomo Retires; Goes back to Kenya with Martin

    Martin finishes university with a degree in hotel management. Feels he wants to connect with racist heritage and goes back to Kenya with his father Jomo
  • Martin is a receptionist at the Imperial

  • Susan Chapman Joins the Imperial

    Susan’s grandfather, Craig Chapman, had travelled
    to Kenya from Liverpool (UK) in the early 20th century to open and operate an orphanage near Nairobi. Unlike Roger Williams, who was already wealthy before he left England and went to Kenya to make even more money, Craig Chapman had a humanitarian motivation. When Kenya became independent, Craig stayed and continued to work for other non-profit organizations. His whole family lived in Kenya; his grand-daughter only left the country to study.
  • Martin becomes Head of Reception

  • Post Election Violence Kenya

    Post Election Violence Kenya
  • Martin Manager at the Imperial

    Martin Manager at the Imperial
    Susan competes for the job as well. Feels discriminated against and angry. Beginning of tensions between Susan and Martin.
  • Guthoni dismissed by Susan

    One employee in the Housekeeping Department, Guthoni, was frequently calling in sick and did not come to work. Rather than enquiring about the reason, Susan dismissed Guthoni for repeated absenteeism. What Susan did not know is that Guthoni had been diagnosed with a terminal illness and required frequent medical treatment.
  • Planned time for employee strike in the Imperial

    Planned time for employee strike in the Imperial