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The boycott was organized by farmworkers and students protesting in solidarity. Yum! Brand was also boycotted because it was Taco Bell's parent company. The actual starting date of the "Boot the Bell" campaign is not clear, but the protests started in April of 2001.
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There was a boycott held against Taco Bell that started the movement towards human rights for farmworkers and opened the gate for the Fair Food Program. This was the CIW's first victory.
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A little more than two years for McDonald's, the world's largest food chain signed to the Fair Food Program. The protests started in March of 2007.
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The compliance of McDonald's was one of the biggest victories for the CIW. It is the number one largest fast food restaurant.
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The starting dates are not clear, but the protests started in April of 2007. In Miami, Florida towards the end of the year in 2007 there was a march of hundreds of people that walked for nine miles. They were asking Burger King to sign the Fair Food Program to raise the wages and improve the working conditions of farmworkers.
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Once huge companys such as Burger King, McDonald's and Taco Bell had already signed and gained momentum it made it easier for other companies to have to comply as well.
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Whole Foods Market is a U.S., United Kingdown, and Canadian supermarket which signed to pay a "penny per pound" to raise wages. As a supermarket, Whole Foods Market realized the importance of having an image that support the human rights of the people cultivating the tomatoes.
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Just a few month after the last victory, Subway the largest fast-food buyer of Florida's tomatoes signed the Fair Food Program.
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Bon Appétit Management Company is a based on-site resturant from Palo Atlo, California. It serves as a catering service and cafe for universities, colleges, and coroporations.
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Compass Group is the parent of Bon Appétit Management Company, which signed the Fair Food program five months earlier. The agreement will improve wages and working conditions of farmworkers.
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Headquarters are in Philadelphia, Pa. The corporation is knowns as a foodservice, clothing, and facility provider supplying federal and state prisons, health care institutions, educational instiutions, and businesses.
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Sodexo is headquartered in Paris, France. It is a facilities management multinational corporation and provides food services. It is one of the largest companies in the world when it comes to their business. The ability that the CIW convinced a French corporation to sign the Fair Food Program gives a lot of self-esteem to farmworkers and students who protest against U.S. companies.
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Trader Joe's is headquartered in Calif. It is a privately held chain of grocery stores. For every corporation, the CIW and allies organize and protest in the same manner to achieve the compliance of companies to sign the Fair Food Program.
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Chipotle is the 11th corporation to commit to the Fair Food Program. The annoucement came a few days after CIW and allies picketed Chipotle's headquarters in Denver, Colo.
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The CIW, students and allies are currently organizing and targeting Wendy's to join the corporations that have already signed to the Fair Food Program.
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A victory had not been seen since 2012. Walmart, the largest retailing store signed the Fair Food Program to treat farmworkers fairly by giving them adequate wages and better working conditions. Walmart understands the power of the consumer which led them to sign the agreement.
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A 10 day tour that allows farmworkers and allies to travel to Triangle Area, N.C., Charlotte & Aseville, N.C., Columbus, Ohio, Lousiville, Ky., Nashville, Tenn., Atlanta, Ga., Jacksonville and Lakeland Fla. The stops were strategically organized to target Publix Supermarket, Wendy's, and Kroger Supermarket.
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The Wendy's on State Street is now open for business! Past restaurants in that location have been Taco Bell and Kentucky Fried chicken.
